Search

Books reviewed in this issue: [ABSTRACT FROM AUTHOR]

This article presents a review of the book "Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs," by Donald N. Sull.

The article reviews the book "Leading Global Project Teams: The New Leadership Challenge" by Russ Martinelli, Tim Rahschulte, and Jim Waddell.

The article reviews the book "Sensory Marketing," by Bertil Hulten, Niklas Broweus, and Marcus Van Dijk.

The article reviews the book "Sensory Marketing," by Bertil Hulten, Niklas Broweus, and Marcus Van Dijk.

The article reviews the book "Design for Lean Six Sigma: A Holistic Approach to Design and Innovation," by Rajesh Jugulum and Philip Samuel.

The article reviews the book "The Handbook of High-Performance Virtual Teams: A Toolkit for Collaborating across Boundaries," edited by Jill Nemiro, Michael Beyerlein and Susan Beyerlein.

Books reviewed in this issue: • Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits • Ready, Set, Dominate: Implement Toyota's Set-Based Learning for Developing Products and Nobody Can Catch You! • Market Rebels: How Activists Make or Break Radical Innovations [ABSTRACT FROM AUTHOR]

The article reviews the book "The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team, 2nd ed.," by Paul Sloane.

The article reviews the book "New Food Product Development: From Concept to Marketplace," 2nd ed., by Gordon W. Fuller.

A review is presented of the book "Customer Visits: Building a Better Market Focus," by Edward F. McQuarrie.

A review is presented of the book "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them," by Howard R. Moskowitz and Alex Gofman.