18 results on '"Reinartz, Werner"'
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2. Applications of CRM in B2B and B2C Scenarios Part II
3. Future of CRM
4. Software Tools and Dashboards
5. Customer Privacy Concerns and Privacy Protective Responses
6. Applications of CRM in B2B and B2C Scenarios Part I
7. Loyalty Programs: Design and Effectiveness
8. CRM Issues in the Business-To-Business Context
9. Campaign Management
10. Customer Analytics Part I
11. Impact of CRM on Marketing Channels
12. Customer Analytics Part II
13. Using Databases
14. Data Mining
15. Implementing the CRM Strategy
16. Strategic CRM
17. Concepts of Customer Value
18. Strategic CRM Today
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