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Your search keyword '"Wetmore, Pete"' showing total 2 results
Start Over Author "Wetmore, Pete" Topic newspaper publishing
2 results on '"Wetmore, Pete"'

1. Misfiring in the Midlands.

Author

Wetmore, Pete

Subjects
*COMPUTER integrated manufacturing systems, *MANUFACTURING processes, *NEWSPAPERS, *NEWSPAPER publishing, *COMPUTERS in newspaper publishing
Abstract

This article discusses the potential problems faced by printing press customers by the implementation of computer integrating manufacturing (CIM) systems. The experiences of the Omaha, Nebraska-based "Omaha World-Herald" newspaper in CIM implementation are taken as examples. The benefits provided by CIM to the newspaper's printing and packaging operations are cited, as well as problems that may have to be addressed by other printing businesses contemplating the implementation of CIM.

Published
2004

2. Discounting gets notice.

Author

Wetmore, Pete

Subjects
*NEWSPAPER circulation, *NEWSPAPER advertising, *READERSHIP surveys, *NEWSPAPER publishing
Abstract

The article discusses how the new rules in the United States governing the reporting of newspaper circulation and readership can help publishers sell advertising space. Under the new rules, publishers will be able to count papers they sell at less than half the basic price as paid circulation. The rules, according to publishing industry analysts, make it easier for advertisers to compare one paper with another.

Published
2001

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