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Focuses on the ethics code introduced by the Tampa, Florida-based newspaper the `The Tampa Tribune' to improve the paper's credibility. Excerpt of the said ethical guidelines; Risk or disadvantages of a published code in journalism standards or ethics; Management's belief that the risk on the downside of readership is a bigger risk than having an ethics policy used against them in court.

Reports that the 'Saint Petersburg Times' newspaper will have its name on the ice hockey arena in Tampa Bay, Florida and dozens of surrounding street signs. Value of the naming rights deal the paper acquired; Expected spending of corporations in 2002 to attach their names to sporting events, festivals and arenas; Media companies with investments in business of sports.

Reports on New York Times Regional Newspapers Group's relocation of its headquarters from Atlanta, Georgia to Tampa, Florida.