1. 2019: THE YEAR OF DISRUPTION
- Author
-
Meussling, Todd
- Subjects
Millennials -- Reports ,Packaging -- Evaluation -- Reports ,Consumer groups -- Evaluation -- Reports -- Marketing ,Consumer research ,Internet access ,Brand names ,Retail trade ,Smart phones ,Company marketing practices ,Business ,General interest ,Business, international ,News, opinion and commentary - Abstract
Millennials are continuing to shape the current consumer landscape in today's digital world. According to a recent GlobalWebIndex report, 68 percent of millennials use smartphones to access the internet, and [...]
- Published
- 2019