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New Zealand's 2020 General Election campaign was unusual, though not unprecedented, in featuring women as both Prime Minister (Jacinda Ardern, Labour) and Leader of the Opposition (Judith Collins, National). To explore the extent to which gender, party and style intersected in their social media positioning, we analysed all posts made on the two Party Leaders' public Facebook pages. We found both quantitative (post frequency and composition, main topic and policy issues, audience reactions) and qualitative differences (tone, presentational style) but importantly, our research suggests that neither woman 'performed' gender in normatively stereotypical ways. [ABSTRACT FROM AUTHOR]

Social media are increasingly entrenched in politicians' campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand's 2017 general election uses a mixed-method approach including analysis of five Party Leaders' (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with Party workers and MPs. Our findings show PLs seldom interact with citizens and mostly use posts to promote campaign information. Citizens are more likely to 'like' a PL's post than share or comment and there are important divergences between Party and media agendas. These findings demonstrate not only the importance of social media for Parties' attempts to control messaging and disrupt journalistic interference, but also highlight that neither Parties nor citizens seem much invested in dialogue. However, understanding which posts excite citizen engagement may help all Parties more effectively promote participatory democracy globally. [ABSTRACT FROM AUTHOR]

Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of Parliament (MPs) leading up to the 2011 general election to determine posting behaviours and differences. Among other things, we found that women posted more frequently than men and that Labour MPs posted more than their National counterparts. Additionally, most politicians do not invite dialogue with readers of their posts, rarely get involved in comment threads and mostly take a monologic approach, using Facebook as a way of broadcasting information rather than as a medium enabling two-way flow. In other words, same old, same old. [ABSTRACT FROM PUBLISHER]

It is undoubtedly true that social media such as Facebook and Twitter are influencing the ways in which politicians engage the public, no longer hostage to the gatekeeping proclivities of traditional media, but now able to broadcast their messages to anyone who wants to hear them. On the public’s side, we can now follow politicians who are on Twitter or have a Facebook fan page, comment on their tweets and posts, and send them messages directly. So far, so democratic. But how many of us actually do more than just read posts and tweets and how many politicians do more than just inform us about their activities? Crucially, do politicians use social media in ways that enhance opportunities for dialogue between them and us? To explore these questions further in relation to politicians’ Facebook behaviours, we interviewed New Zealand Members of Parliament about their motivations for using social media and their attitudes on such media’s effectiveness as a political communication tool in the context of a general election campaign. Our findings suggest that despite their talk of citizen engagement, most politicians use social media as means of distributing information (one-way flow) and to make themselves both visible and ‘hip’ to the public. While cautiously optimistic about the role of social media in the lives of citizens, Members of Parliament also suggest that social media must be complementary to, and thus incorporated in, a broad-based communications strategy, rather than be seen as a replacement for traditional campaign activities. [ABSTRACT FROM PUBLISHER]

This study aimed to explore the ways politicians characterize and think about the relationships they sustain with journalists, using a case study approach that focuses on the views and attitudes of New Zealand MPs towards members of the Press Gallery and, to a lesser extent, their local and regional news media. Undertaken over a twentyfour-month period, with two fieldwork phases, 62 of 121 MPs were interviewed. The broad findings suggest that MPs are relatively sanguine about their media relationships, recognizing their symbiotic nature, but clear differences emerged in terms of the complexity and friendliness of these relationships. Those differences can be accounted for primarily by way of personal style and preferences, on one hand, and party status and position, on the other: factors such as gender (either of the politician or the journalist) were not significant as determinants of difference, although women were more likely to characterize their relationships as "friendly" compared with men, who tended to use more neutral language such as "collegial." [ABSTRACT FROM AUTHOR]