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This paper represents an attempt to study national identity in the post-Soviet context through the lens of everyday life practices. Building on ideas of banal nationalism and consumer citizenship, and with support of empirical evidence collected in L'viv, Ukraine, this paper demonstrates how national identity becomes materialized in everyday life through consumption practices and objects of consumption. While exploring objects and practices that are not originally national in scope but infused with national meanings by ordinary people, it will be shown how consumption becomes an arena for the expression and renegotiation of national self-portraits. Differences in national meanings among residents of L’viv belonging to two different language groups will highlight the diversity of ways and means by which people express their national sensibilities. By exploring national meanings in everyday consumption practices of Ukrainian citizens, this study aims to provide an alternative perspective on post-Soviet nation-building and contribute to the current debate on the position and identity of the Russian-speaking population of Ukraine. [ABSTRACT FROM PUBLISHER]

This article presents a methodological approach to the study of nation-building in everyday life in the post-Soviet region. Although bottom-up and informal mechanisms of creating identity have been acknowledged in the literature and methodology of nationalism studies, they have seldom been applied to studies in the post-Soviet countries. This article discusses the strengths and limitations of such an approach, using the example of two studies -- on consumption and national identity in Ukraine and on music and nation-building in Estonia. [ABSTRACT FROM AUTHOR]