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Presents the text of a letter which urges the National Collegiate Athletic Association to reform college sports in the U.S.

The article presents the author's reflections on the financial management of higher education institutions in the U.S. and their sports programs. The National Collegiate Athletic Association's financial report of 2006 is particularly cited, highlighting the unbalanced amount of resources allocated to sports programs despite losses and needs in other academic areas. Calls for financial reform and disclosure are issued.

Comments on the selection of Myles Brand as president of the U.S. National Collegiate Athletic Association (NCAA). Career of Brand as a college president; Views on the capacity of Brand to reform the NCAA; Problems with national athletics facing Brand.

Takes a look back at the history of the National Collegiate Athletic Association (NCAA). When Kenneth (Tug) Wilson started the organization; How the association viewed revenue and collegiate sports in the beginning; Skepticism felt by the media and the public over football recruiting and game-fixing in college basketball; The American Council on Education's recommendations in 1952 to de-emphasize college sports; How the NCAA responded to charges of waste and corruption in 1992.