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Drawing upon construal level theory and regulatory fit literature, this research examined the effect of fit between humor and regulatory focus on audience engagement with health information on social media. The results of two studies showed that incongruity humor (vs. aggressive humor) induced greater social proximity between the source and the viewer, and humor type interacted with regulatory focus of a message to impact audience engagement. Specifically, incongruity humor paired with a prevention-focused message (vs. a promotion-focused message) resulted in greater content endorsement and health information engagement, whereas aggressive humor combined with a promotion-focused message (vs. a prevention-focused message) led to greater content endorsement. Results further identified processing fluency as a mediator of the fit effect on audience engagement. This research offers important theoretical and practical implications for public health interventions on social media. [ABSTRACT FROM AUTHOR]

Energy density of food potentiates appetitive responses due to biologically driven behaviors that encourage energy conservation. Sexual stimuli potentiate appetitive responses due to biologically imperative needs to pass on genetic information. This article examined how these primary biological motivators, when presented together, influenced individuals' responses to food advertisements. Competing hypotheses were developed using communication and behavioral ecology theory and tested in two studies. Young adults viewed food advertisements that varied in presence of sex appeal and the energy density level of the food advertised. Psychophysiological responses, recognition memory, and self-reported emotional experience data were obtained. In general, results support an ecological interpretation in which these motivators can be viewed as competing rather than additive. Furthermore, sex of the viewer plays a role in response to these motivators that may be attributable to differences in the costs of procreative activities for males and females. [ABSTRACT FROM AUTHOR]

This study examined individuals' physiological and cognitive responses to different types of emotionally experienced content located in obesity prevention fear appeals. Results suggested that experienced valence impacted individuals' attention and memory as a function of experienced arousal level. Local content that created coactive highly arousing experiences received the most attention, though visual recognition suggested these messages were more difficult to encode. Local content that created negative moderately arousing experiences was best encoded. Global message evaluation data suggest that moderately arousing messages with a change in experienced valence may prove to be most effective, as they ensure attention and good memory while keeping high self-reported interest, and a high level of perceived severity of obesity. Implications and suggestions for future research are discussed. [ABSTRACT FROM AUTHOR]

This study examined the processing of primary biologically motivating content commonly found in popular music videos—sex and violence—from a motivated cognition perspective (Lang, 2006, 2009). Participants (N = 68) were presented with music videos containing different combinations of primary biologically motivating content (i.e., sex, violence, both, neither). Secondary task reaction times were used to index resources available for encoding and a visual recognition task was applied to measure memory. The results indicate that music videos that contained both sex and violence provided the most engaging and memorable experiences, potentially even flow experiences. Implications for processing these types of information in these ways are discussed and future research is suggested. [ABSTRACT FROM PUBLISHER]