1,015 results on '"Brands"'
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2. Made in Congress? Testing the Electoral Implications of Party Ideological Brand Names
3. Discrete Choice Models with Multiple Unobserved Choice Characteristics
4. The Behavioural Homogeneity Evaluation Framework: Multi-Level Evaluations of Consumer Involvement in International Segmentation
5. The Automatic Country-of-Origin Effects on Brand Judgments
6. The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories
7. Spokes-Characters: Creating Character Trust and Positive Brand Attitudes
8. Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion
9. The Effects of Brand Experiences on Quality, Satisfaction and Loyalty : An Empirical Study in the Telecommunications Multiple-play Service Market
10. Enriching Scanner Panel Models with Choice Experiments
11. A Comparison of Online and Offline Consumer Brand Loyalty
12. Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination
13. A Fuzzy Set Model of Search and Consideration with an Application to an Online Market
14. Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment
15. Corporate Reputation and Sustained Superior Financial Performance
16. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
17. Augmenting Conjoint Analysis to Estimate Consumer Reservation Price
18. Autonomy and Dependence of International Cooperative Ventures: An Exploration of the Strategic Performance of U.S. Ventures in Mexico
19. Outlet Ownership in Franchising Systems: An Agency Based Approach
20. Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety
21. The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
22. The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
23. Understanding the Role of Preference Revision and Concession in Group Decisions
24. Multinational Diffusion Models: An Alternative Framework
25. The Variety of an Assortment: An Extension to the Attribute-Based Approach
26. Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
27. A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework
28. An Informational Rationale for Political Parties
29. Consistent Assortment Provision and Service Provision in a Retail Environment
30. Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
31. Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
32. Model's Race: A Peripheral Cue in Advertising Messages?
33. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
34. Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
35. Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
36. The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
37. The Impact of Brand Extension Introduction on Choice
38. The Relationship between Initial Quality Perceptions and Maintenance Behavior: The Case of the Automotive Industry
39. Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
40. A Note on the Estimation of the Multinomial Logit Model with Random Effects
41. The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research
42. Learning and Forgetting: Modeling Optimal Product Sampling over Time
43. Testing for Choice Dynamics in Panel Data
44. Measuring Market Power in the Ready-to-Eat Cereal Industry
45. The Role of Abstract and Specific Knowledge in the Formation of Product Judgments: An Analogical Learning Perspective
46. How to Analyze Data from a Nested Design
47. A Dynamic Multinomial Probit Model for Brand Choice with Different Long-Run and Short-Run Effects of Marketing-Mix Variables
48. Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
49. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
50. Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry
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