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nema

Today's business operation of a company goes beyond national boundaries while human resources are the only active resource of companies. Therefore, the topic of the actuality of human resources management in the domestic and international environment is becoming larger, which is also the starting point in the analysis of this issue. Considering the importance of human resources in business, this paper is concerned with the international human resource management, or the differences between human resource management in the domestic and international environment. The aim of this paper is to present international human resource management as a broader concept than national human resource management. Accordingly, the paper will show differences that come from human resources management in the national and international environment as well as some of the implications regarding the purpose and learning opportunities of companies that internationalize their business. The basic premise in this paper is that there are differences between human resource management in the domestic and international environment.

The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not. However, branding is not just about function, presence or visibility; emotional connection with people is of paramount importance for a complete success. The Serbian Armed Forces are one of the oldest brand, which has huge social significance and impact. It is a brand that is firmly rooted in the minds of people, which, despite all the tragic events of the early 1990s, arouses positive emotions. The Serbian Army lost its identity back in 1918. Since the Union of Serbia and Montenegro was dissolved, the Serbian Armed Forces have been in quest for its identity, shattered image, elements of a new name, ideas, and structures. True and strong brands are long-lived. However, in case of their neglect, carelessness and lack of commitment, they need revitalization and rebranding.