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The author discusses the need top showcase and honor outstanding individuals in pharmacy and medicine. Topics discussed include the Next-Generation Pharmacists and Giants of Cancer Care awards, the desire to do better as one of the values that drive excellence, and the characteristics o a role model. It also explores the story of heroes in pharmacy.

The article comments on a survey by Pew Research Center about Americans' sources of information about health care issues. Topics discussed include the use of the Internet by people with rare and chronic diseases to search for information about their conditions, the role of the health professional as the central source of information, and the growing popularity of peer-to-peer online groups where Americans usually ask health care questions.

The author comments on the passage of the U.S. health care reform bill and its implications for pharmacists. He cites the results of two polls which showed the negative views of pharmacists and the public against the reform bill. Major concerns about the reforms' impact include higher costs for health care, less job security for pharmacists, and erosion of physicians' decision-making authority.