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The author discusses the need top showcase and honor outstanding individuals in pharmacy and medicine. Topics discussed include the Next-Generation Pharmacists and Giants of Cancer Care awards, the desire to do better as one of the values that drive excellence, and the characteristics o a role model. It also explores the story of heroes in pharmacy.

The author comments on the passage of the U.S. health care reform bill and its implications for pharmacists. He cites the results of two polls which showed the negative views of pharmacists and the public against the reform bill. Major concerns about the reforms' impact include higher costs for health care, less job security for pharmacists, and erosion of physicians' decision-making authority.