1. Shameless normalisation of impoliteness: Berlusconi’s and Trump’s press conferences
- Author
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Jonathan Culpeper, Elena Semino, and Ruth Wodak
- Subjects
050101 languages & linguistics ,Linguistics and Language ,Sociology and Political Science ,Communication ,media_common.quotation_subject ,05 social sciences ,Media studies ,050801 communication & media studies ,Polite number ,Racism ,Language and Linguistics ,0508 media and communications ,Political science ,0501 psychology and cognitive sciences ,media_common - Abstract
This paper applies the notions of impoliteness and shameless normalisation to potentially impolite behaviours produced by Donald Trump and Silvio Berlusconi in official press conferences. Press conferences, as an activity type, involve relatively clear expectations and norms, so that impolite behaviours theoretically constitute particularly salient violations. We present two case studies involving racist and misogynist insults on the part of Berlusconi and Trump, respectively, analysed in their co-textual, interactional, socio-political as well as historical contexts. We describe the kinds of impoliteness that each politician employs, without any apology, and argue that they involve violations of the traditional moral order that are part of a far-right populist agenda of shameless normalisation. In each case, we examine comments posted in response to YouTube videos of each incident and provide evidence of polarised responses, but with substantial proportions expressing positive evaluations. We observe that impoliteness affords the possibility of presenting authentic and hyper-masculine identities and finish by reflecting on the implications of our findings for the local and global political and cultural landscape.
- Published
- 2020
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