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PurposeThis study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the addition of the perceived risk of becoming infected with the disease, locavorism and internal locus of control.Design/methodology/approachThe study employs data collected from an online panel of consumers from the five largest cities in Spain (n = 1,000). It uses partial least squares structural equation modeling (PLS-SEM) to test and validate the proposed theoretical model.FindingsThe results indicate that the perceived risk of COVID-19 drives consumers to embrace locavorism more and, although locavorism is a strong predictor of attitude, internal locus of control also has a strong impact on attitude and switching intentions. Subjective norm and attitude are strong predictors of switching intentions and purchase intentions, and switching intentions also have a powerful impact on purchase intentions.Originality/valueThis study extends previous research on locally produced food consumption in that it has proposed and tested a new conceptual model with the inclusion of the perceived risk of COVID-19, locavorism, internal locus of control and switching intentions, which were found to have an influence on purchasing behavior.

Based on the Health-Belief Model, the Theory of Reasoned Action and elements from social exchange, political ideology and fairness theories, this study explores the factors explaining individuals’ ...

This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real multinationals publicly involved in tax avoidance practices, it aims to demonstrate that moral rationalization and moral decoupling depend not only on how consumers perceive the magnitude of the transgression, but also on their individual differences, such as political ideology and brand identification. A quantitative study with a sample of 3989 consumers of five different focal brands was employed to test a set of hypotheses. Findings reveal that moral decoupling directly (and indirectly through performance judgments) explains purchase intentions. However, rationalization only explains behavioral intentions if it leads to a reduction in the perceived immorality of the action. Furthermore, the study reveals significant differences across personal values. Left-leaning individuals tend to rationalize less and decouple more when they perceive that the magnitude of the transgression as egregious. Interestingly, consumers who are highly identified with the brand are less affected by the transgression and tend to be more supportive toward the brand by engaging in rationalization mechanisms.

Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intentions to purchase clothing products through social networking sites (SNS). Design/methodology/approach Using an online questionnaire, data were collected from customers of clothing products who visit the SNS of their preferred clothing brands (n=1,003). Empirical results, using partial least squares regressions, were used to test the conceptual model. Findings The results supported the model and showed, as the main result, that purchase intention through the use of SNS is positively affected by intentions to use SNS and SNS use. SNS use is influenced by intentions to use SNS and by UGT. Intentions to use SNS are positively affected by UGT, attitude and perceived behavioral control (PBC). Attitude is positively influenced by UGT, SIC, PBC and subjective norm. Social implications These findings reveal that the critical elements in achieving purchase intentions in users through SNS include obtaining their participation by managing the SNS according to users’ self-image and offering useful gratifications. Originality/value This paper integrates theories of SIC, UGT and the TPB in a context of technology post-adoption to understand users’ purchase intentions through SNS. By establishing this novel theoretical integration approach, this paper furthers insight into purchase intentions through SNS.

The Flipped Classroom (FC) has been gaining prominence over the past few years. Many articles have shown that the FC increases the interaction between students and between the teacher and students, allowing different learning rhythms, facilitating access to materials, increasing collaboration between students and enhancing active learning. The present research looks at how students perceive the FC based on their learning style. The research was carried out with a sample consisting of two groups of third-year compulsory secondary education students (37 students in total) in the subject of mathematics. A quantitative methodology was used. At the beginning of the term, all students were given a questionnaire (CHAEA) to determine their learning style. At the end of term they were given a questionnaire (Driscoll) on their perception of the FC . The results show that students with a theoretical style of learning value the uses of the FC more positively and perceive greater interaction with peers and the teacher. However, students with a reflective learning style rate the FC lowest and have a the worse perception of the different key characteristics of the FC. In all statements, most students answered that they agree or very agree. These results are in line with those obtained by other authors in other contexts. This study brings certain nuances to the existing literature on the perception of the FC based on the students’ learning style.

This paper examines the adoption of mobile applications for restaurant searches and/or reservations (MARSR) by users, as part of their experiential quality. Following an extended and expanded version of UTAUT-2, this research proposes eight determinants of intentions to use: performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price-saving orientation, habit, social influence, and perceived credibility. The data were collected from Spanish users of MARSR applications (n = 1200), and analyzed using structural equation modeling (SEM). The findings confirm the need to extend and expand UTAUT-2 by incorporating perceived credibility and the social norm approach. The results gathered from SEM indicate that the drivers of intentions to use MARSR are, in order of impact: habit, perceived credibility, hedonic motivation, price-saving orientation, effort expectancy, performance expectancy, social influence, and facilitating conditions. Habit, facilitating conditions, and intentions to use are significantly related to use. Additionally, the moderating effects of gender, age, and experience were tested by means of a multi-group analysis. The users&rsquo, experience was seen to exert a moderating effect in some of the relationships hypothesized in the model, while gender and age did not play a significant role. The findings have both research and practical implications.

Research question: Although drivers of customers' behavioural intentions are seen as a necessary source of information to management, there is a scarcity of research in the sports literature. The current study examines an integrated model of behavioural intentions towards dive centres through the simultaneous relationships among service quality, value, perceived crowding, novelty, emotions, satisfaction and behavioural intentions, and the moderator effect of involvement.Research methods: The framework proposed has been developed through a critical review of existing literature. A survey was conducted among self-contained underwater breathing apparatus (SCUBA) divers (n = 454) who had just finished diving around the Medes Islands.Results and findings: The results, gathered from structural equation models, indicate that service quality influences behavioural intentions and that novelty influences emotions and satisfaction. These results also provide evidence of the strong influence of emotions on behavioura...

Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys have been conducted on customers of financial institutions, and structural equation modelling has been used to compare the relationships arising. Findings – The importance of perceived value for consumer loyalty is confirmed, and the core performance of the service received is the main determinant of satisfaction. The effect of social value on customer loyalty is also examined in two ways: as a determinant of the attitude of the individual and as a normative component directly influencing behavioral intentions. Research limitations/implications – This research was carried out in financial services. Further research of the proposed conceptual model across different industries and countries is needed to determine the generalizability and consistency of this study's findings. Practical implications – It highlights the interest of social marketing programs and corporate social responsibility to maintain the customer's loyalty. Originality/value – The contribution of this work is that it makes it possible to study the effect of social value along with other relational variables in consumer loyalty. The authors compared the effect of the core service performance with the social component as an element influencing the individual's attitude and as a normative element

Resumen basado en el de la publicación Título, resumen y palabras clave en español y en inglés Se analiza, con una metodología mixta aprovechando datos cualitativos y cuantitativos, si la incorporación de Flipped Classroom o clase invertida, mejora, frente a la clase tradicional, los resultados obtenidos en las asignaturas instrumentales de la comunidad educativa. La investigación se ha llevado a cabo en 4º curso de Educación Secundaria Obligatoria (ESO), a 47 alumnos de un centro concertado de Valencia, intentando demostrar los beneficios en la motivación, en el interés y en los resultados académicos del alumno que conlleva la implementación de las Tecnologías de la Información y la Comunicación (TIC) como herramienta fundamental en el proceso de enseñanza-aprendizaje. S'analitza, amb una metodologia mixta aprofitant dades qualitatives i quantitatius, si la incorporació de Flipper Classroom o classe invertida, millora, enfront de la classe tradicional, els resultats obtinguts en les assignatures instrumentals de la comunitat educativa. La investigació s'ha dut a terme a 4t curs d'educació secundària obligatòria (ESO), a 47 alumnes d'un centre concertat de València, intentant demostrar els beneficis en la motivació, en l'interès i en els resultats acadèmics de l’alumnat que comporta la implementació de les Tecnologies de la Informació i la Comunicació (TIC) com a eina fonamental en el procés d'ensenyament-aprenentatge. ESP

The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified perceived value and satisfaction as antecedents of loyalty. A theoretical model was constructed which was tested empirically with a total of 927 surveys of Italian and American tourists in the city of Barcelona. In the study of the data, structural equation models (SEM) were used, by means of a multi-group analysis. The empirical results show that the causal relationships among perceived value, satisfaction and loyalty and the moderating effect of nationality are partially confirmed. This study contributes to better knowledge of the processes that lead tourists to be loyal to an urban tourism destination.

ResumenEl objetivo de esta investigación es analizar la lealtad de los usuarios de líneas aéreas, estudiando las diferencias existentes entre las aerolíneas tradicionales y las de bajo coste. La revisión bibliográfica ha identificado tres antecedentes: la satisfacción, la confianza y el valor percibido. Se ha llevado a cabo un estudio empírico realizándose un total de 1.141 entrevistas personales en el aeropuerto del Prat (Barcelona) a usuarios de una compañía aérea tradicional, British Airways, y a una compañía de bajo coste, easyJet. Se trata de dos compañías que operan con vuelos directos Barcelona-Londres. En el estudio de los datos se han utilizado modelos de ecuaciones estructurales a través de un análisis multigrupo. Los resultados revelan que tanto la satisfacción, como la confianza y el valor percibido explican las relaciones de lealtad entre los pasajeros y las compañías aéreas y se producen efectos moderadores según el modelo de negocio, tradicional o de bajo coste.AbstractThe aim of this study is to analyze the loyalty of airline users, exploring the differences between traditional airlines and low-cost airlines. The bibliographical review has identified three antecedents: satisfaction, trust and perceived value. An empirical study was carried out, consisting of a total of 1141 personal interviews in the airport of El Prat (Barcelona) with users of one traditional airline company, British Airways, and of one low-cost company, easyJet. These two companies operate direct flights Barcelona-London. In the analysis of the data structural equations models were used, by means of a multigroup analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and the airline companies, and moderating effects occur depending on the business model (traditional or low-cost).

Actualmente, el “Flipped Classroom” es uno de los modelos pedagógicos que están revolucionando el ámbito educativo, y puede que sea una palanca de cambio en la educación superior. Sin embargo, aún no existen suficientes evidencias de sus ventajas e inconvenientes en esta etapa educativa. Es por ello que con el presente trabajo de investigación se pretende analizar la percepción y valoración que hace el alumnado que ha experimentado Flipped Classroom y cuál es su efecto en el aprendizaje. Debido a las características del fenómeno objeto de estudio se decidió utilizar una metodología cualitativa basada en Estudios de Casos tomando como unidad de análisis una materia de la titulación de grado en Educación infantil y primaria. Como instrumento de recogida de información se optó por entrevistas dirigida basada en preguntas con respuestas abiertas. Los resultados evidencian que no hay un acuerdo en el alumnado respecto al Flipped Classroom. Por un lado, se encuentran estudiantes que valoran positivamente el modelo y que valoran las posibilidades educativas que tiene realizar las actividades prácticas en el aula, y trabajar de forma colaborativa. Y por otro, están un grupo de estudiantes muy críticos con el modelo y que prefieren seguir utilizando una metodología tradicional, debido principalmente a la falta de costumbre de utilizar metodologías activas y establecer el compromiso de aprendizaje que estas exigen. Las principales propuestas de mejora del diseño metodológico, esencialmente, son fruto principalmente de esta circunstancia.

This study examined an integrated model of behavioral intentions toward historic house museums, through the simultaneous relation- ships among visitors’perceptions of the historic house museum, crowd- ing, interactions with employees, emotions about their visit, intention to revisit the museum and recommend it to others, and the modera- tor effect of price fairness. Seven hundred thirty-six visitors were sur- veyed after visiting LaPedrera and CasaBatlló , the historic house muse- ums of the architect Antoni Gaudí in Barcelona. The results from a struc- tural equation model indicate that visitors’ perception of the historic house museum (i.e., their appreciation of the houses’ architecture, aes- thetic quality, artistic work, and accessibility), visitors’ positive interac- tions with employees, and low levels of crowding are antecedents of positive emotions, and visitors’positive emotions about their visit are a predictor of intentions to revisit and recommend the museum to oth- ers. In addition, price fairness was tested as a moderator effect using multigroup analysis. This analysis consists of comparing two subsam- ples of visitors, which were selected according to whether they believe the admission price is fair or unfair. The effect between perceptions of the historic house museum and positive emotions, and the effect of pos- itive emotions on behavioral intentions is greater for visitors who found the price fair than for those who found the price unfair. The results lead to recommendations for cultural heritage managers.

Purpose– The purpose of this paper is to develop and test a framework to investigate the relationship between perceived value, satisfaction, trust and behavioral intentions and the moderator effect of the cruise line on cruise passengers’ perceptions.Design/methodology/approach– A structural model was developed. In order to verify the hypotheses, a total of 729 cruise passengers were sampled. The study of the data used structural equation models by means of a multi-group analysis.Findings– The results of this study suggest significant paths to increase behavioral intentions: perceived service quality? satisfaction? trust?. In addition, it has been proved that the cruise line moderates the relationships between constructs in most of the relationships in the two cruise lines analyzed.Practical implications– The differences in the relationships of perceived service quality with overall satisfaction, trust and behavioral intentions suggest that one of the cruise lines analyzed ought to make decisions to improve the installations and the services on board the ships. These decisions involve substantial investments which affect, as well as the marketing management regarding the design of the product, the financial management and also the CEO.Originality/value– Unlike earlier studies of cruise tourism carried out in Caribbean and Asian destinations, this study empirically tested a model of the formation of behavioral intentions which incorporates trust as a mediator variable between satisfaction and behavioral intentions and between perceived service quality and behavioral intentions in the Mediterranean. Also tests the moderator effect exercised by the cruise line on the consumers’ perception on the way to behavioral intentions.

The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education on the loyalty of experienced users in utilitarian purchasers of airline’s website. The results reveal that website quality, e- satisfaction, e-trust and affective e-loyalty are antecedents of conative e-loyalty in loyalty relationships between passengers and airline websites, as well as the importance of university education in the configuration of loyalty to the website. Consumers with university education are found to be more likely to purchase through the websites of airline companies than those without. Also, according to the most recent literature, the moderating effect of gender has been found non-significant in most of the causal relationships presented in the model studied.

This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e-loyalty, through e-trust, which is also positively influenced by offline perceived value, e-satisfaction, and indirectly by e-quality. We also demonstrates that significant differences exist among the various generations, implying airlines need to fine-tune their online strategies retain customer loyalty.

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior. © 2010 Elsevier Ltd.

When tourism and border concepts are combined, many interests and unique relationships become evident, although the intersection has many facets: borders as barriers, as destinations, as modifiers of the tourism landscape, as attractions, impediments to travel, motivation for travel. In fact, research in cross-border areas has placed a greater emphasis on aspects such as governance, cooperation, perception of the border and the products purchased by day-trippers and tourists. Although several authors had researched on consumer behaviour, and more specifically in the loyalty regarding tourism destinations little evidence in studies of loyalty in cross-border destinations has been found. In this study, we propose a conceptual model to measure the perceived value, satisfaction and loyalty of tourists that are visiting a cross-border area in order to measure their willingness to recommend and their intention to revisit the cross-border area. Results will provide tools for managers in both sides of the border in order to improve satisfaction and behavioural intentions of those tourists that are visiting the cross-border destination.