y training I am an Indianist with a (largely unrelated) theoretical interest in film: what follows constitutes a more abstract plea for the introduction of some theoretical rigour into debates on ethnographic film. In particular, I wish to counter the almost willful ignorance visual anthropologists maintain with regard to film theory. It could be said that not only are writings primarily concerned with live-action feature film of little relevance to documentary ethnographic films, but that such a standpoint is likely to be heavily biased towards an Occidentalist perspective and thus have little to offer a discussion on films produced outside this perspective. On the former point I have commented elsewhere (Banks forthcoming b) and will continue to do so, wishing to add little beyond what I say below. On the latter point I feel there is a deeper problem concerning the nature of the 'Orientalism' debate. It is no longer novel to suggest that there are fundamental weaknesses in Said's (1985) argument concerning the Orientalist's view of the so-called 'other,' not least that he himself commits the very crime he accuses others of: constructing a monolithic mirror in which to see himself. More generally, the problem of ethnocentrism is one that, like the poor, will be with us always. Each generation of anthropologists feels that it has recognised and addressed the problem, only to have the charge thrown back in its face by its descendants. The temptation to regard the latest liberal orthodoxy as mere fashion is great. Take, for example, the current concern with indigenous voices and indigenous perspective. In the world of ethnographic film this has manifested itself in a focus on locally produced films, texts which allow the people we white western anthropologists study to speak back to us and beyond us, breaking the hegemony of our discourse of representation. Our continuing pre-occupation with authenticity (the seductive veracity referred to in the title of this piece) tempts us to welcome such text as the pure voice of the 'other.' Yet, akin in a sense to Said's observation that the Orient begins to speak with the voice of the Occident (1985:322 ff), we should be wary of such claims. Watching recently a film that claimed to be the first wholly made by an Australian Aboriginal (My survival as an aboriginal, Essie Coffey 1979), I was struck by how inauthentic it seemed. The strongest flavour was of a mid-seventies transatlanticism: the flared denim jeans; the folksy-cum-CW the 'consciousness-raised' voice of the main subject/filmmaker as she talked of 'reclaiming our culture' and took a group of Aboriginal children into the bush to show them what plants and animals they might eat The fUm is undoubtedly one of great sincerity and it is always possible that the look and feel of some generalised 'Aboriginal culture' happens to resemble that of liberal West Coast America, ca. 1974, though personally I doubt it The problem is, of course, that film is not a neutral' transparent' medium (Banks 1988) and that applies as much to nonwestern films as it does to western ones. Baudry (1985:534) has argued that the (literal) perspective adopted by film (and therefore video, which mimics film in this respect), is a western bourgeois perspective, which would mean that a non-western filmmaker has an uphill struggle from the outset Some have doubtless taken on this challenge and triumphed, successfully subverting the western perspective forced upon them; testimonies to their success will be found elsewhere in this issue. One could therefore argue that for an African (or anyone else) to fight against 'Africanist' visual representations he or she will have to read Baudry (and others) to understand the enemy. This seems an unfair burden: why should a Kayap6 Indian present his credentials in film theory before he picks up a video camera? The problem is ours, the (largely) white western academics who