1. The Language of Right-Wing Populist Leaders: Not So Simple
- Author
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Duncan McDonnell, Stefano Ondelli, Mcdonnell, Duncan, and Ondelli, Stefano
- Subjects
corpus linguistic ,media_common.quotation_subject ,corpus linguistics ,Appeal ,050801 communication & media studies ,Politics ,0508 media and communications ,Political science ,050602 political science & public administration ,Mainstream ,plain language ,Simplicity ,Simple (philosophy) ,media_common ,political discourse ,05 social sciences ,Media studies ,populism ,0506 political science ,Populism ,Principal (commercial law) ,Right wing ,Political Science and International Relations ,readability - Abstract
Political scientists have long asserted that populists use simpler language than their mainstream rivals to appeal to ordinary people and distance themselves from elites. However, there is little comparative evidence in support of that claim. In this study, we investigate the linguistic simplicity of four right-wing populists compared to their principal opponents in the United States, France, United Kingdom, and Italy. We do so by analysing a corpus of approximately one million words from leaders’ speeches, using a series of linguistics measures for evaluating simplicity. Contrary to expectations, we find that Donald Trump was only slightly simpler than Hillary Clinton, while Nigel Farage in the UK and Marine Le Pen in France were more complex than their main rivals, and Italy’s Matteo Salvini was simpler on some measures but not others. We conclude that the simple language claim is not borne out and that other aspects of the received wisdom about populism should be re-examined.
- Published
- 2020
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