Problem setting. The Institute of Public Services is a determining factor in the development of civil society and an indicator of the effectiveness and efficiency of public administration. An aspire of the Ukrainian state to implement the European integration course involves significant reforming in the system of public services performance, as the absence of democratic traditions in the relationship between government structures and society and also the shortcomings of the public administration system lead to levelling the overall image of the state on the world stage and the decrease of social and economic development of society. Therefore, the regulation of public services, their content and types within the context of public administration requires completeness in accordance with contemporary challenges and the need for reforming pursuant to the European integration aspirations of the Ukrainian state.Recent research and publications analysis. Issues connected with essence and particularities of public services are raised in the publications of such scientists as V. Averianov, V. Vakulenko, I. Venedyktova, V. Harashchuk, N. Hnydiuk, I. Kolisnychenko, A. Kirmach, I. Koliushko, T. Kolomoiets, V. Mamonova, L. Mickiewicz, N. Nyzhnyk, R. Rudnitska, S. Serohin, V. Soroko, V. Tymoschuk, Yu. Tykhomyrov, L. Tereshchenko, A. Chemerys, Yu. Sharov and other. However, the development of scientific idea, the expansion of terminological tools and the need to take into account the world’s experience encourages the deepening of research works on understanding of the public services and their place in the system of public administration at the present stage of Ukrainian society development.Highlighting previously unsettled parts of the general problem. The purpose of this article is to assess the degree of scientific development of the concept of public services, clarify the concept and essence of these services, as well as the algorithm for their implementation, and determine the role of public services in ensuring the quality of public administration.Paper main body. Public services are provided not only by public authorities, but also by regional and local, as well as various organizations and associations, which are established by legislation that determines their universality, flexibility and complexity. It is the regionalization that makes it possible to distinguish public services from purely state ones, significantly expanding the understanding of given concept and enabling consumers to receive more specific types of services.The concept of “public services” is much more wide-ranging and involves much more components and interactions than “state services”, as they can be provided by both governmental and non-governmental structures. The process of providing the public services is a complex system based on components that harmonize with each other. At the same time, it is necessary to follow the sequence of decision-making, providing particular services to the consumers. The peculiarity of this process is that the managers in such case are not only the state and its authorities, but also non-governmental structures, but all of them must act in a coordinated and purposeful manner for the interests of the state and its population.Public services in the field of public administration should be considered as a set of focused actions of state and municipal government authorities, enterprises, citizens and their associations, public organizations and other state entities, which are authorized under the applicable law to provide services, the aim of which is to meet requirements and basic needs of natural and legal persons and full-fledged social and economic development of the state.The availability of public services provides the cooperation of public authorities and those entities that receive such services by purposeful, full-fledged and reasonable public administration, which is intended to guarantee high-quality consumer services. The quality of administrative public actions in this particular case provides the result, which is expressed in meeting the basic requirements of those who need them, regardless of political, economic, social, cultural, mental and other circumstances, the development of the legal framework, etc.Public services is a complex concept that can be viewed from many points of view and different perspectives by many scientists and researchers. The existence of this concept is due to the objective circumstances of the development of modern society, whereby it must operate on the basis of democracy and taking into account the interests of all members of society. Service consumers must have guarantees of receiving all necessary services from the state, which will give them confidence in the future meeting of their requirements and successful self-perfection. A wide range of public services in a particular country testifies to its civilized and progressive development and also the ability to confidently face up to the challenges that constantly arise at the present stage of civilization development.Conclusions of the research and prospects for further studies. The complex procedure of providing public services in the field of public administration permits to claim that they are aimed to solve many problems that modern society faces. Meanwhile, they are not a strictly prerogative of the state, as this concept is more wide-ranging than the state services. The ability of non-governmental entities to provide public services indicates a high level of public administration and steady development of the state as a whole.