1. Latour and Woolgar’s ‘cycle of scientific credibility’ as a basis for conceptualizing business school strategy
- Author
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Helen Shipton and Chris Ivory
- Subjects
Attractiveness ,Sociology of scientific knowledge ,Strategic thinking ,business.industry ,media_common.quotation_subject ,05 social sciences ,06 humanities and the arts ,Public relations ,0603 philosophy, ethics and religion ,General Business, Management and Accounting ,Knowledge production ,0502 economics and business ,Credibility ,ComputingMilieux_COMPUTERSANDEDUCATION ,Production (economics) ,060301 applied ethics ,Sociology ,business ,050203 business & management ,Reputation ,media_common - Abstract
Drawing on contemporary and historical discourse around UK business schools and insights from the sociology of scientific knowledge, we argue that business schools should be understood and judged, not as they typically have been, as engines of knowledge production, but as engines of credibility production. Credibility, we argue, is central to the attractiveness of business schools to students and other key stakeholders and therefore credibility, and the mechanisms through which credibility are maintained, should be at the center of strategic thinking within business schools. We argue that over-reliance on funding from corporate sources can have profound consequences for the ability of schools to continue to produce credibility. This article focuses primarily on the experiences of business schools in the UK.
- Published
- 2020