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Into mass media of current modern time belong periodical press (newspapers, magazines), broadcasting and internet. It´s one-way form of social communication available to everyone and significantly participate on human socialization. Thanks to diversity of their contents, provides many kinds of using (spending free time, education, entertainment, relax). But in the most of these subjects we can find besides actual information, factors, which can have negative influence on upbringing and children personality development. These factors include information but also elements of violence, aggression and erotic. Media influence on children depends with their age, which reflects the level of cognitive functions, critical thinking and intellectual abilities.