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By examining the National Society Sweden–Germany (Riksföreningen Sverige–Tyskland) 1938–1958, this article highlights a key aspect of far right-wing opinion building, namely its media criticism and objectivity ideal. Far right-wing opinion building is too often depicted as easily comprehensible and appealing to strong emotions. If its objectivity-oriented and neutrality-footed media criticism with scholarly and non-political overtones is taken into consideration a more nuanced understanding can be reached. The article relates this criticism to the Swedish Government’s information policy, to notions of the historic role of the press as a propaganda channel, to ideals in contemporary journalism, and to a tradition of conservative media criticism. By uncovering the rationality that supported them, the purpose is ultimately to understand the attraction these standpoints could exercise. Since these ways to argue hardly died with the war a deeper historical understanding appears the more imperative. [ABSTRACT FROM PUBLISHER]

This paper argues for the relevance of the media history of the press. Using a broad and open media concept, this perspective should be understood as the study of the construction and communication of the self-images and ideology of the press. Rather than describing the complex of problems as images that are 'spread' through one channel (newspapers) by one actor (the press), it should be seen as a mutual exchange between various media and various actors. Different audiences have been resources for the press, just as the press has been a resource for them. Instead of separating proper journalism, the spreading of the self-image, and the reception of different audiences as clearly defined areas, they must be seen as constituting each other. Focusing on the funeral of Swedish editor Lars Hierta, the paper argues for the methodological advantages inherent in the media event and the surrounding cultural circumstances. [ABSTRACT FROM AUTHOR]