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Although rituals are commonplace in marketer-consumer interactions, extant research devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders enacting the roles of marketers) leverage these events in the marketplace. We scrutinise this gap by examining literature in the top 50 major marketing journals. We ask: What functions do marketplace rituals fulfil for MAs, as they leverage these rituals when shaping customer experiences? Our analysis finds MAs leverage rituals to support seven broad functional categories that pertain to customer experience: cognitive, cultural, emotive, logistical, relational, social, and transformative. We illuminate how MAs leverage these functions to meet specific goals. We propose an agenda for future research on marketplace rituals. [ABSTRACT FROM AUTHOR]

The service industry is polarizing e-commerce in Bangladesh across multiple sectors. Sheba.xyz is a marketplace for household services linking customers with verified on-demand professional service providers. By integrating technology and service experts, the platform has transformed the service industry, paving the way for other service provider markets to also adopt virtual strategies. This is probably because online platforms, like Sheba.xyz, have a sustainable future—commercially speaking—in this domain. Furthermore, the notion of an industry's lifecycle has become outdated as innovations can be frequently made in a virtual form. This case provides an overview of Sheba.xyz, along with its current challenges and its future opportunities. [ABSTRACT FROM AUTHOR]

Purpose: The research focuses on the crucial role of online reviews in shaping consumer trust in e-commerce platforms, examining the impact of perceived authentic and fake reviews on purchasing decisions and platform reputation. It assesses how consumers perceive review authenticity and quality and their effects on trust levels in reviews, marketplaces, and reputation systems. It also explores the relationship between trust forms and overall experiences. Design/methodology: A quantitative approach is employed, utilizing a questionnaire distributed to recent Mercado Libre buyers. To test hypotheses, data from 326 valid responses are analyzed using confirmatory factor analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: Findings reveal that fake review perception negatively affects trust in rating systems, while high-quality reviews positively influence all trust forms. Customer experience is directly impacted by trust in marketplaces and rating systems, indicating a mediation effect of trust in the rating system on the relationship between fake review perception and customer experience. Research limitations/implications: Limitations include using a convenience sample and focusing on trust in the rating system rather than reviews or the marketplace, suggesting avenues for future research. Practical implications include recommendations to ensure review quality, enhance rating system controls, and promote review usage in the purchase process. Originality: The study addresses a timely and relevant gap in understanding the impact of reviews on e-commerce trust, particularly within the context of Latin America and Mercado Libre's dominance in the region's e-commerce landscape. [ABSTRACT FROM AUTHOR]

In response to the presence of numerous wine pavilions in the Song dynasty capital, this article reconsiders the role of architecture as urban space. Within the historical context of urban development, there were shifts in Song Dynasty official control and management of pavilion construction. Song Dynasty urban texts and images indicate that wine pavilions gradually became indispensable structures in cities, deeply integrated as spatial coordinates within the urban fabric. The wine pavilions also functioned as representational spaces, connecting individuals to the city through associated imagery. They served not only as containers of urban life and carriers of urban stories but also as a manifestation of spatial practice. Between mechanisms of power and daily life, wine pavilions shaped a distinctive cityscape of the Song Dynasty, blending reality with imagination.

The Community Service Program in Serut Village is designed to empower the community through culture-based literacy, focusing on waste management, the preservation of traditional games, and the promotion of local products under the GEOMETRI initiative. This program addresses the issues of plastic waste pollution and the low interest in reading among rural communities. The methods employed include training for mothers and school-aged children in creating flower arrangements from waste materials, participating in traditional math-based games, and running a marketplace. The service team provides sewing training and supports children in improving their literacy skills. The outcomes of this program include enhancing the creative skills of the community, reducing waste, and strengthening environmental literacy and awareness. Through the GEOMETRI program, village residents learn how to better manage waste by repurposing unused materials, such as making buckets from waste. Furthermore, the preservation of traditional math-based games helps to foster greater public interest in reading and literacy, ultimately contributing to heightened environmental awareness. The market also allows local products from rural communities to be promoted more widely, creating new sustainable economic opportunities. This program is expected to serve as a model for sustainable community empowerment in other areas.

The article presents the results of a practical study of the features of fake reviews that are described by marketers and other experts. Due to the abundance of fake reviews on marketplaces, consumer trust falls not only in the seller or platform, but in the genre itself. The paper presents the results of automatic classification of reviews from Russian marketplaces into potentially fake and honest ones using modelling of features that experts call labels of a fake review (presence of template words, exclamation marks, emoji, positive sentiment), and machine learning algorithms. To solve the problem, a corpus of 6 288 texts from the Russian marketplaces Wildberries and Megamarket has been collected. The target variable (predicted class) is the ratio of likes and dislikes given to the review by other buyers. The best result is demonstrated by the support vector machine algorithm in binary classification into reviews with a low and high ratings (without neutral ones). The classification model confirms that the formal features identified by experts as indicating fake reviews indeed have predictive potential. The quality of the model is reduced by the imbalance in classes and insufficient number of reviews with buyer reactions in our corpus, which leaves room for further work.

This paper considers a supply chain consisting of a manufacturer and a retailer. The manufacturer sells its products through the retailer and an online platform and adopts green technology in the blockchain era. The platform can operate with marketplace mode or reselling mode. The network effect is considered to reflect the power of the platform to enlarge the potential market size. In the decentralised supply chain, the online platform encroaches the offline demand despite the same retail price. The increase of the network coefficient improves the abatement level, and benefits the manufacturer and the platform but damages the retailer's profit. For the supply chain coordination, the abatement level with reselling mode in the centralised supply chain is less than that in the decentralised supply chain if the network coefficient is high. Both marketplace mode and reselling mode can coordinate the supply chain if the network coefficient is low. Blockchain technology helps the products become greener and brings more profits for the manufacturer and the platform. And it induces supply chain coordination. Based on real data of a supply chain, its profit is increased by 3% after coordination. [ABSTRACT FROM AUTHOR]

PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using the SOSTAC method which is flexible and effective enough to be used. The SOSTAC method includes situation analysis, setting 5S objectives and SMART Goals, STP Strategy, 7P Marketing Mix Tactic, Action, and Control with KPI metrics. The results of the 3-month research show that the digital marketing strategy carried out at PT Kana Bali Nature is quite effective. The majority of KPI indicators in each aspect managed to achieve targets such as an increase in revenue of up to 55.6% even though several other indicators were still declining. Suggestions and recommendations are given to maximize the company's future strategy. Keywords: Digital Marketing, SOSTAC method, marketing strategy, retail company

The relevance of the research topic is due to the increasing spread of e-commerce. For the effective development of a company in this area, a strategy with certain features is necessary, and the purpose of the study is to determine the author’s concept of its development. The article reflects the most important stages of this process, defines the main competencies of developers. When forming the strategy, the following aspects were taken into account: a short period of time allowed for making managerial decisions; the need for highly qualified personnel developing a strategy, carrying out promotion and contacting the consumer, as well as the fact that innovations, the search for free markets serve as a source of development for e-commerce companies, which corresponds to the strategy of the “blue ocean”. The study was carried out using methods such as analysis and synthesis, induction and deduction, a systematic approach the authors analyzed an array of scientific publications on the topic under study. The results of the work are of practical value for specialists involved in strategic planning in the field of e-commerce, as well as for the researchers and students interested in the issues discussed in the article.

AbstractNon-Fungible Tokens (NFTs) are transforming the digital art by allowing artists to sell unique, one-of-a-kind digital artwork that is verified on the blockchain. Although NFTs have attracted much attention from academia and industry, little is known about this innovative art practice. In this work, we focus on how NFT artists understand their art creation process, interact with NFT marketplaces, and face challenges in their NFT practices. We conducted a mixed-method study, including interviews with 19 artists and an analysis of market transactions on OpenSea and SuperRare. We found that serialization and Web3 concepts are significant features in NFT artwork creations, and artists utilize artificial intelligence and smart contracts to create artworks incorporating these features. Artists perceived that blockchain features like transparency, openness, and authentication strongly influenced their NFT trading experiences, and they also encountered challenges such as determining artwork value, rights ownership, and addressing technical issues in the creation process. [ABSTRACT FROM AUTHOR]

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article serves both theoretical and practical purposes contributing to the body of knowledge, expanding our understanding of online retail development, particularly in challenging contexts, like wartime, suggesting further avenues for future studies, as well as providing practical guidance for Ukrainian online retailers, helping them improve their strategies, performance and financial capabilities, by stimulation of the innovation over emerging trends and opportunities. It explores the development and financial capabilities of online retail in Ukraine amidst the ongoing war, conducting a comparative analysis with global trends in consumer sentiments and retail business development. Retail is a fundamental pillar of any economy. It serves as a crucial intermediary between producers and consumers, ensuring the provision of essential goods for daily life. It is the main link in providing the population with everything necessary for everyday life and forming stable financial flows to replenish the country's budget. Consequently, the functionality and growth of retail are contingent upon its ability to swiftly adapt to evolving consumer behaviour, constantly finance investments in innovation, and actively seek new opportunities. The war against Ukraine is characterized by severe combat operations, including massive shelling and constant missile attacks. It has presented unprecedented challenges for retailers, including a significant shift in consumer priorities towards consumption, leisure, and future planning, resulting in a serious decline in purchasing power, disruptions to logistical routes, loss of personnel, fuel shortages, and blackouts. Despite these formidable adversities, over the 28 months of the war, retail, and particularly online retail, has demonstrated remarkable resilience, sustainable development and rapid recovery of financial capabilities. The conducted research is the outcome of a set of comprehensive analyses (trends, performance metrics, clustering) of the financial results of retail, primary challenges faced by Ukrainian retailers and the identification of effective adaptation strategies to ensure financial stability. Meta and content analysis with further synthesis of findings, could help to examine the implementation of service-oriented business models, such as marketplaces, which offer a vast array of products and competitive pricing, as a key adaptation strategy. The study also delves into the popularization of online retail and the trends in the transition to hybrid online sales like omnichannel, enabling a "seamless" customer experience through the synchronization of product, pricing, and order information across all sales channels. Additionally, retailers are actively working to enhance logistics and delivery speed through partnerships with logistics companies, establishing their own courier delivery services, and expanding their physical presence through retail outlets. A comparative analysis with international experience reveals the similarities and differences in the challenges faced by Ukrainian retailers, the factors contributing to success and the methods of transformation. It further explores the adoption of digital technologies and innovative approaches to maintain competitiveness and financial stability even under the challenging conditions of war. [ABSTRACT FROM AUTHOR]

Bazaars are considered essential components of a society's economy and significant features in the urban context of cities, which have emerged based on exchanging goods and meeting people's needs. Since the late Qajar period, amidst the rapid changes resulting from interaction with modernization, the form of Tabriz Grand Bazaar has undergone significant changes. The research aims to explain the contemporary transformations of marketplace form in the leather and shoe sectors. The objectives aim to elucidate the contemporary physical, functional, and sementic changes and propose strategies. The research method is qualitative, with a phenomenological approach. The results indicate that the Bazaar has lost some physical and sementic functions. Despite providing goods, it has failed to meet the public's demands because of eliminating production workshops by changing the productive function to service-oriented and the size and shape of spaces. The decline of religious activities is also one reason for the diminished sementic dimension. Regarding functional and physical aspects, some proposed solutions include preserving the authenticity of the spaces and utilizing suitable Functions with the dominant architectural style. Regarding sementic characteristics, suggestions include enhancing the sense of identity. [ABSTRACT FROM AUTHOR]

Online transactions provide huge benefits for buyers and sellers. For buyers, the convenience of shopping without having to go to a physical store is the main benefit. They can compare prices and products from various sellers, saving time and transportation costs. For sellers, online transactions open up wider market opportunities, increase product exposure, and increase sales and distribution efficiency. However, the risk of personal data leakage always lurks in online transactions. This issue is serious and can compromise consumers' privacy and information security. Data leaks can occur when personal information such as names, addresses, telephone numbers, emails, credit card details and other personal data falls into unauthorized hands. The research aims to explore the protection of consumers' personal data and examine the responsibility of marketplaces in dealing with data leaks. The author uses a normative juridical approach, which includes primary and secondary legal analysis, as well as descriptive analysis to summarize applicable regulations and legal theory related to practice. The results show that Indonesia has Law Number 27 of 2022 concerning Protection of Consumer Personal Data to protect personal data. Marketplaces that violate these rules may be subject to administrative sanctions in accordance with applicable regulations, while consumers have the right to file a lawsuit for marketplace negligence in accordance with Article 1366 of the Civil Code. [ABSTRACT FROM AUTHOR]

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study’s target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer preferences using specified marketplace attributes. Platform view, promo, payment method, marketplace type, delivery services, and reviews are the stated attributes. Non-probability purposive sampling techniques were used to acquire data on early 2023 and 100 respondents were participated. This is accomplished by providing questionnaires using online forms to Indonesian students who utilize the marketplace platform. This last research will determine the combination and level of qualities that students desire when selecting a marketplace platform. The payment method attribute was discovered to be the most influential on student preferences. The second attribute is marketplace, followed by promotions, delivery services, reviews, and platform appearance. Several ideas and techniques were shared.

This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.

This article serves both theoretical and practical purposes contributing to the body of knowledge, expanding our understanding of online retail development, particularly in challenging contexts, like wartime, suggesting further avenues for future studies, as well as providing practical guidance for Ukrainian online retailers, helping them improve their strategies, performance and financial capabilities, by stimulation of the innovation over emerging trends and opportunities. It explores the development and financial capabilities of online retail in Ukraine amidst the ongoing war, conducting a comparative analysis with global trends in consumer sentiments and retail business development. Retail is a fundamental pillar of any economy. It serves as a crucial intermediary between producers and consumers, ensuring the provision of essential goods for daily life. It is the main link in providing the population with everything necessary for everyday life and forming stable financial flows to replenish the country's budget. Consequently, the functionality and growth of retail are contingent upon its ability to swiftly adapt to evolving consumer behaviour, constantly finance investments in innovation, and actively seek new opportunities. The war against Ukraine is characterized by severe combat operations, including massive shelling and constant missile attacks. It has presented unprecedented challenges for retailers, including a significant shift in consumer priorities towards consumption, leisure, and future planning, resulting in a serious decline in purchasing power, disruptions to logistical routes, loss of personnel, fuel shortages, and blackouts. Despite these formidable adversities, over the 28 months of the war, retail, and particularly online retail, has demonstrated remarkable resilience, sustainable development and rapid recovery of financial capabilities. The conducted research is the outcome of a set of comprehensive analyses (trends, performance metrics, clustering) of the financial results of retail, primary challenges faced by Ukrainian retailers and the identification of effective adaptation strategies to ensure financial stability. Meta and content analysis with further synthesis of findings, could help to examine the implementation of service-oriented business models, such as marketplaces, which offer a vast array of products and competitive pricing, as a key adaptation strategy. The study also delves into the popularization of online retail and the trends in the transition to hybrid online sales like omnichannel, enabling a "seamless" customer experience through the synchronization of product, pricing, and order information across all sales channels. Additionally, retailers are actively working to enhance logistics and delivery speed through partnerships with logistics companies, establishing their own courier delivery services, and expanding their physical presence through retail outlets. A comparative analysis with international experience reveals the similarities and differences in the challenges faced by Ukrainian retailers, the factors contributing to success and the methods of transformation. It further explores the adoption of digital technologies and innovative approaches to maintain competitiveness and financial stability even under the challenging conditions of war.

The rapid development of e-commerce generates new subjects of civil turnover. Marketplaces are commodity aggregators with a vague legal status. A marketplace is more than an information intermediary: it is an ecosystem with highly developed logistics that provides interaction between the seller and the buyer, as well as information about goods and delivery points. In addition, it settles disputes between sellers and buyers by applying various resolution tools. The article describes the legal nature of the relations connected with marketplace ecosystems, i.e., between the marketplace and the seller, between the marketplace and the delivery point, between the marketplace and the buyer. The author also assessed the integration of the marketplace into the classic purchase-and-sale relationship between the buyer and the seller. These parties sign commission contracts, agency agreements, and fee-based service contacts, each of which has its specifics. The author defined the limits of contractual liability in the seller – marketplace – consumer trade chain. If the seller – buyer relations are violated, the responsibility of the marketplace needs to be expanded because the marketplace undertakes to verify the reliability of sellers and the quality of goods. The author applied a doctrinal perspective to the legislative initiatives of 2023–2024 in relation to marketplaces, as well as developed some recommendations on how to improve e-commerce legislation in the Russian Federation.

Marketplace is an application that connects sellers and buyers in online transactions in cyberspace. Using marketplaces is a business strategy in the business world, considering complex problems, increasing competitors, and demands to keep up with global developments that require always being creative and innovative. In this digitalization era, the marketplace has a very important role for MSME players in boosting marketing increasing online sales turnover for branding and increasing market accessibility to expand market reach easily and quickly. However, the problem that occurs is that there are still many MSME players who are reluctant to jump into digital platforms. This is due to the difficulty of accessing the marketplace. This also happens in Kenteng Village where the majority of MSME players have not utilized the marketplace in selling products. Therefore, the solution that can be offered is by holding a workshop "Improving Online Marketplace Skills for MSME Players in Kenteng Village".

Measuring health insurance in surveys has always been challenging, and the Affordable Care Act (ACA) introduced considerable ambiguities. For example, the public/private line was blurred with the introduction of marketplace coverage, which is considered private coverage even though in some cases, it is partially or fully subsidized by the government. This study uses a rigorous design where administrative records are linked to survey data. We compare alternative algorithms that employ survey data points found in several major national surveys to categorize coverage type, focusing on the very difficult challenge of separating private marketplace coverage from public coverage. This is important, given researchers' and policymakers' need to produce estimates of public versus private coverage from survey data. Results indicate that integrating a data point on plan name reduces a more simplistic algorithm's overestimation of marketplace coverage and results in significant improvements in accurate categorization across public and private coverage types. [ABSTRACT FROM AUTHOR]

The aim of this study is to forecast the revenue of a seller taking part in an online e-commerce marketplace by using hybrid intelligent methods to help the seller build a solid financial plan. For this purpose, three different approaches are applied in order to accurately forecast the revenue. In the first approach, after applying simple preprocessing steps on the dataset, forecast models are developed with Random Forest (RF). In the second approach, Isolation Forest (IF) is used to detect outliers on the dataset, and minimum Redundancy Maximum Relevance (mRMR) is utilized to select the features that affect the quality of revenue forecast, correctly. In the last approach, a feature selection process is performed first and then the Density-Based Spatial Clustering and Application with Noise (DBSCAN) is used to cluster the dataset. After these processes are carried out, forecast models are developed with RF. The dataset used includes the daily revenue of a seller with several other features. Mean Absolute Percent Error (MAPE) is used for evaluating the performance of the forecast models. [ABSTRACT FROM AUTHOR]

We revisit the Affordable Care Act (ACA)'s Medicaid expansion's labor market effects and build upon it by estimating effects of subsidized Marketplace insurance. Using American Community Survey data, we jointly model the effects of Medicaid and Marketplace expansion on labor force outcomes using simulated eligibility measures. Throughout our analysis, we focus on heterogeneity by gender, parental status, and single versus two‐headed households. Consequently, this is the first paper presenting labor outcomes of the ACA among women with children, an important group, which may be particularly responsive to increased flexibility in meeting income, childcare, and insurance needs. Even among women, we find little evidence that Medicaid eligibility reduced labor force participation. Any significant reductions among women are small in magnitude and not well corroborated by placebo tests. Alternatively, women with children gaining Marketplace eligibility had statistically significant reductions in labor force participation, reductions in hours, and increases in part‐time work. [ABSTRACT FROM AUTHOR]

Copyright of Kırıkkale Law Journal (KLJ) is the property of Kirikkale Law Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Permanfaatan teknologi dalam perdagangan sangat berkembang pesat. Perkembangan tersebut berdampak pada beberapa hal salah satunya menurut perkembangan teknologi dalam bidang perdagangan, jual beli pada era digitalisasi telah dilakukan secara daring atau melalui marketplace dan website penjualan secara online, hal ini semakin memudahkan Masyarakat dalam bertransaksi, namun dengan adanya perkembangan yang pesat ini, jenis kejahatan juga semakin berinovatif, terdapat jenis kejahatan yang berkaitan dengan perkembangan teknolohi yakni cybercrime, jenis penelitian yang diapakai dalam penelitian ini adalah jenis penelitian normative atau studi Pustaka dengan menghasilkan argument baru didalamnya, hasil penelitian didapatkan bahwa Perubahan UU ITE tahun 2008 menjadi UU ITE tahun 2016 memberi suatu aturan baru bagi permasalahan mengenai media sosial yang populer di lingkup masyarakat hal ini bertujuan untuk memberikan guide line terhadap kejahatan cybercrime, Tanggung jawab hukum penyedia Marketplace dalam hal ini memiliki kewajiban dalam pemberian fasilitas komunikasi atau pengaduan Ketika terjadi sengekata atau permasalahan yang timbul antar hubungan pernjual dan pembeli dalam perjanjian tersebut

PurposeThe research focuses on the crucial role of online reviews in shaping consumer trust in e-commerce platforms, examining the impact of perceived authentic and fake reviews on purchasing decisions and platform reputation. It assesses how consumers perceive review authenticity and quality and their effects on trust levels in reviews, marketplaces, and reputation systems. It also explores the relationship between trust forms and overall experiences.Design/methodologyA quantitative approach is employed, utilizing a questionnaire distributed to recent Mercado Libre buyers. To test hypotheses, data from 326 valid responses are analyzed using confirmatory factor analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM).FindingsFindings reveal that fake review perception negatively affects trust in rating systems, while high-quality reviews positively influence all trust forms. Customer experience is directly impacted by trust in marketplaces and rating systems, indicating a mediation effect of trust in the rating system on the relationship between fake review perception and customer experience.Research limitations/implicationsLimitations include using a convenience sample and focusing on trust in the rating system rather than reviews or the marketplace, suggesting avenues for future research. Practical implications include recommendations to ensure review quality, enhance rating system controls, and promote review usage in the purchase process.OriginalityThe study addresses a timely and relevant gap in understanding the impact of reviews on e-commerce trust, particularly within the context of Latin America and Mercado Libre’s dominance in the region’s e-commerce landscape.

Perusahaan di Bandung melakukan penjualan secara online di berbagai marketplace untuk menjangkau seluruh customer. Transaksi yang sudah dilakukan oleh customer akan masuk ke setiap marketplace yang digunakan oleh perusahaan, tetapi admin penjualan harus membuka setiap marketplace untuk mengetahui transaksi yang sudah dilakukan dan juga harus membuka satu-satu marketplace untuk melakukan penambahan produk dan penambahan voucher beserta lainnya. Hal ini kurang efektif dan mempersulit admin penjualan dari Perusahaan di Bandung jika terdapat banyak transaksi dari customer dan banyak penambahan produk disetiap marketplace. Oleh karena itu, Order Management System (OMS) sangat berfungsi pada Perusahaan di Bandung agar memudahkan pekerjaan admin penjualan. Order Management System akan dibuat berdasarkan kebutuhan dari admin penjualan ataupun user dengan menggunakan metode design thingking berbasis web, sehingga admin penjualan dapat mengakses melalui website. Penelitian yang dilakukan hanya berfokus kepada perancangan desain order management system berbasis web, sehingga hasil penelitian akan membahas mengenai perancangan desain order management system yang berisikan fitur-fitur berdasarkan kebutuhan dari admin penjualan ataupun user.

The online marketplace is one of the most prominent players in the e-commerce business in Indonesia. Marketplace sites act as third parties in online transactions by providing places to sell, logistics, and payment facilities. The widespread use of digital platforms in Indonesian society has contributed to the growth of online marketplaces. From early observations of promotional designs on various online marketplaces, they show similarities in the concept of promise, which is content that conveys different moments that need to be celebrated by shopping online with repeated messages and high airing frequency. Then the question arises, why is there a similarity? So it needs to be explored further; what is the content of promotional design on various marketplaces in Indonesia? The promotional content is considered an effective way to encourage consumers to continue shopping, so marketplaces in Indonesia widely use it. The research focused on two leading marketplaces in Indonesia, Tokopedia and Bukalapak, using content analysis methods and comparative studies with digital data collection through Google's search engine facility to find the promotional patterns of the two marketplaces. The results showed similarities in promotional content, including messages, visualizations, and frequency intensity, proving that there is a semblance of content in promotional designs built to improve online shopping culture.

Technological developments have an impact on increasing the level of competition between companies in acquiring and retaining customers. With this competition, companies must maximise efforts to reach consumers and understand customer service needs so that the business can continue to survive and experience development. In this effort, a segmentation analysis was carried out on marketplace accounts and expedition services commonly used by consumers to make transactions. The first step is to correct the dataset obtained to avoid errors in the final results. Next, data processing was done using rapidminer with the k-means clustering and decision tree methods. The research results show that k-means clustering achieved the lowest Davies Bouldin Index (DBI) accuracy, namely -0.943 in cluster_8. In the results of research using the decision tree method, accuracy results were obtained at 49.83%. The results obtained with the decision tree method cannot be said to be good because the results are below the 50% value; however, the decision tree method shows that a good cluster is cluster_7. In this case, better accuracy values can be achieved by using the k-means clustering method. This research can illustrate the importance of utilizing the k-means and decision tree algorithms in classifying sales data as a tool for optimizing marketing and service efforts.

Abstract This study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site. Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace

The article purpose is to develop criteria for certification of marketplaces based on the most significant classifications. Within the framework of the study, the existing classifications are presented, the relationship between them is analyzed. Based on the review of classifications and economic analysis, a mechanism for the certification of commodity marketplaces has been developed: the criteria for certification, the form of the marketplace passport and the appendix to the passport with the main economic indicators have been highlighted. As an approbation, the certification of the Ozon marketplace (Internet Resheniya) has been carried out. On the basis of public reporting, an appendix with the main economic indicators has been completed. The results of the work will be of interest to researchers of bilateral markets, investors, potential and current marketplaces participants in the context of the digital transformation of the economy and the growth of e-commerce in Russia. The vectors obtained as a result of the certification process can be used to compare Russian product marketplaces not only with each other, but also with foreign platforms.

The burgeoning field of rooftop solar panel technology has revolutionized electricity markets, empowering consumers and prosumers to exchange localized energy. Blockchain technology, with its inherent ability to facilitate peer-to-peer (P2P) energy transactions, has emerged as a pivotal player in this evolving landscape. However, despite its promise, blockchain technology in this context is still in its nascent stages, grappling with the notorious ‘trilemma’ of scalability, security, and decentralization. This manuscript delves into the complexities of applying blockchain technology to P2P energy trading, with a particular focus on overcoming the scalability limitations. To address this open challenge, we propose a novel blockchain-based solution named ‘DYNAMO,’ a decentralized market clearance system. The efficacy of this approach is validated through empirical modeling, leveraging data from a real-world case study. Our findings demonstrate that DYNAMO significantly surpasses existing base layer models in scalability, while meticulously safeguarding the fundamental principles of security and decentralization. This research represents a crucial leap forward in unlocking the full potential of blockchain technology for facilitating P2P energy trading, paving the way for a more efficient and decentralized energy future.

The Metaverse relies on advanced machine learning (ML) techniques to facilitate the seamless mapping between the virtual and physical realms. ML-based technologies also enable metaverse service providers (MSPs) to offer a diverse range of intelligent virtual services to metaverse users (MUs). However, it can be challenging for MSPs to collect sufficient metaverse data to train ML models by themselves. As a result, MSPs can be interested in seeking contributions from MUs in both ML data and models. To address these challenges, we propose MetaAICM, a blockchain-based framework that empowers the metaverse through two key components. Firstly, it incorporates a distributed crowdsourcing system that allows MSPs to gather metaverse data and ML models from MUs. Secondly, it features a decentralized marketplace, enabling MUs to proactively collect data and train ML models for sale using their metaverse devices and computing resources. MetaAICM leverages blockchain and smart contracts to achieve decentralization, ensuring security and privacy without relying on a trusted third-party authority or additional trust assumptions between MUs and MSPs. Numerical studies show that MetaAICM offers high processing performance and cost efficiency, while the framework is implemented on top of a consortium blockchain to show its feasibility.

To bolster their competitiveness and profitability, prominent e-commerce platforms have embraced dual retailing channels: self-operating channels and online marketplaces. However, a discernible trend is emerging wherein e-commerce platforms are expanding their marketplaces to encompass competitive third-party suppliers. Motivated by this trend, this study sought to examine the strategic integration of a third-party product amidst the competition between a self-operating channel and a marketplace. This investigation involved the development of a game-theoretic model involving a platform and two representative suppliers—an incumbent supplier and a new entrant. Specifically, we delved into establishing an equilibrium partnership between the platform and the new entrant supplier while also evaluating the self-operating strategy of the established supplier. Our analysis uncovered a counterintuitive outcome: an escalation in the commission rate resulted in diminished profits for the established supplier. Furthermore, we ascertained that the economic implications of a competitive product entry pivot significantly on product quality. Lastly, we demonstrated that the revenue-sharing rate plays a pivotal role in influencing the self-operating strategy of the established supplier, and the market equilibrium hinges on the interplay among product quality, the commission rate, and the revenue-sharing rate. These insights provide invaluable guidance for marketers and e-commerce platforms in their strategic decision-making processes.

Marketplaces have long provided a context for observing the negotiation of everyday life amid broader processes of social and economic transformation. A growing scholarship has debated the relationship between markets and capitalist modes of production in Africa. However, less attention has been paid to the changing moral dimensions of economic life within popular urban marketplaces. This article examines the moral economy of a central marketplace in Kampala, Uganda, through an analysis of a rare archive: the records of the market disciplinary committee. We show that market vendors have responded to the expansion of market economy in Kampala by invoking principles derived from the past, including the obligation to 'feed' others. Rather than an abstracted market economy, disputes in the market were interpreted in the context of an embedded market society in which value is placed on livelihood facilitation. These findings advance the burgeoning literature on capitalism in Africa by demonstrating the ways in which neoliberal norms and values are situated within a broader moral landscape that places limits on what can be exchanged with whom. [ABSTRACT FROM AUTHOR]

To bolster their competitiveness and profitability, prominent e-commerce platforms have embraced dual retailing channels: self-operating channels and online marketplaces. However, a discernible trend is emerging wherein e-commerce platforms are expanding their marketplaces to encompass competitive third-party suppliers. Motivated by this trend, this study sought to examine the strategic integration of a third-party product amidst the competition between a self-operating channel and a marketplace. This investigation involved the development of a game-theoretic model involving a platform and two representative suppliers—an incumbent supplier and a new entrant. Specifically, we delved into establishing an equilibrium partnership between the platform and the new entrant supplier while also evaluating the self-operating strategy of the established supplier. Our analysis uncovered a counterintuitive outcome: an escalation in the commission rate resulted in diminished profits for the established supplier. Furthermore, we ascertained that the economic implications of a competitive product entry pivot significantly on product quality. Lastly, we demonstrated that the revenue-sharing rate plays a pivotal role in influencing the self-operating strategy of the established supplier, and the market equilibrium hinges on the interplay among product quality, the commission rate, and the revenue-sharing rate. These insights provide invaluable guidance for marketers and e-commerce platforms in their strategic decision-making processes. [ABSTRACT FROM AUTHOR]

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