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Your search keyword '"Promotion of Product"' showing total 1,330 results
Start Over Descriptor "Promotion of Product" Topic marketing strategy
1,330 results on '"Promotion of Product"'

1. A Warped launch

Author

Black, Edwin

Subjects
Marketing Strategy, Promotion of Product, Operating System, Installing Software, Debugging, International Business Machines Corp. -- Marketing, OS/2 Warp (Operating system) -- Marketing
Published
1994

2. Brand aid

Author

Wilson, Linda

Subjects
Food industry, Marketing Strategy, Electronic data interchange, Promotion of Product, Distribution Management, Campbell Soup Co. -- Marketing, Borden Inc. -- Marketing, Ocean Spray Cranberries Inc. -- Marketing, Food industry -- Marketing, Electronic data interchange -- Usage
Published
1993

5. What are the secrets of success for product transition?

Author

Whiting, Rick

Subjects
Business Planning, Financial Analysis Software, Manufacturers, Marketing Strategy, Upgrading, Tutorial, Promotion of Product, Computer Industry, Product Development, Computer industry -- Marketing, Product development -- Planning
Published
1990

7. So, how telegenic are you?

Subjects
Television advertising -- Planning, Television -- Usage, Digital Television, Promotion of Product, Marketing Strategy, Sales Presentations, Business, Computers and office automation industries
Published
1994

9. Lunch boxes & software: displays target back-to-school crowd

Author

Karvetski, Kerstin

Subjects
Promotion of Product, Strategic Planning, Software Retailing, Marketing Strategy, Computer Software Industry, Software Toolworks Inc. -- Marketing, Interplay Productions -- Marketing, WordPerfect Corp. -- Marketing, Software -- Marketing
Published
1994

10. An interview with IBM's Fred Wiele

Author

Balch, Karen

Subjects
Interview, Executive, Distribution Management, Marketing Strategy, Disk drives, Competition, Value-Added Resellers, Promotion of Product, International Business Machines Corp. IBM Storage Systems Div. -- Management, Disk drives -- Marketing
Published
1994

12. How to make the PowerPC a success

Subjects
Strategic Planning, Microprocessor, Promotion of Product, Marketing Strategy, Cooperation, Business, Computers and office automation industries, IBM PowerPC (Microprocessor) -- Marketing
Published
1993

15. Marketing methods for software

Author

Friedman, Hershey H. and Friedman, Linda Weiser

Subjects
Distribution Management, Marketing Strategy, Marketing Applications, Methods, Software, Market Segmentation, Product Development, User Need, Promotion of Product, Direct Market Channel, Product Life Cycle, Brand Name
Published
1987

16. 'Fair is foul, and foul is fair'

Author

Diamond, Stephen L.

Subjects
Open Systems, Critique, User Need, Marketing Strategy, Standard, Competition, Promotion of Product, Vendors, Open systems (Computers) -- Analysis
Published
1993

17. Microsoft SQL Server for Windows NT; challenging Unix, NetWare, and OS/2

Author

Davis, Judith R.

Subjects
Application Development Software, Database Design, Operating System, Marketing Strategy, Business Planning, Strategic Planning, Promotion of Product, Competition, Relational Data Base Management Systems, Microsoft Corp. -- Marketing, Microsoft SQL Server for Windows NT 4.21 (DBMS) -- Marketing, Microsoft Windows NT (Operating system) -- Marketing
Published
1994

18. Against all odds: survival basics for VARs

Author

Caginalp, Elizabeth Gallagher

Subjects
Personal Computers, Marketing, Market, Marketing Strategy, Retail/Reseller Channel, Value-Added Resellers, Financial Stability, Support Services, Competition, Advertising (Industry), Promotion of Product, Marketing Research, Market Analysis
Published
1987

20. IBM puts a new spin on branding: $100 million in advertising committed to new server and PC identities

Author

Loudermilk, Stephen

Subjects
Marketing Strategy, Promotion of Product, Brand Name, Reduction, Pentium-Based System, Bundled Software, International Business Machines Corp. -- Marketing, IBM PC Server 500 (Pentium-based system) -- Design and construction
Abstract

For managers who are dazed and confused by a dizzying array of complex desktop PC- and server-technology choices, IBM Corp. has recently launched a branding campaign aimed at simplifying system […]

Published
1994

21. Channel dependence: as vendors bolster channel relationships, program variety wins

Author

Brambert, Dave

Subjects
Sales Management, Vendor Relations, VAR, Promotion of Product, Distributors, Distribution Management, Hardware Vendors, Manufacturers, Marketing Strategy
Abstract

The channel isn't what it used to be. Sure, resellers are still subject to headaches as they deal with certain sales programs form ABC Corp., and it's still true that […]

Published
1994

24. AT&T lets wireless users roam; analysis software also planned with WaveLAN upgrade

Author

Loudermilk, Stephen

Subjects
Promotion of Product, Trade Show, Marketing Strategy, Remote Access Technology, Wireless LAN/WAN Adapter, AT&T Global Information Solutions -- Marketing, AT and T WaveLAN/Wavepoint (Wireless LAN/WAN adapter) -- Product enhancement
Abstract

Promising mobile users better range in large-campus environments, AT&T is scheduled to demonstrate its new wireless LAN-extension technology at next month's Comdex in Las Vegas. AT&T Global Information System's Wireless […]

Published
1994

26. CA bolsters Unicenter with freebies

Author

Hoffman, Thomas

Subjects
Promotion of Product, Network management software, Marketing Strategy, CA Technologies Inc. -- Marketing, CA-Unicenter/Star (Network management software) -- Marketing, Network management software -- Marketing, Computer software industry -- Marketing
Published
1994

28. Aero dynamics: vendor needs to move inventory

Author

Ferguson, Kevin

Subjects
Marketing Strategy, Promotion of Product, Subnotebook Computer, Compaq Computer Corp. -- Marketing, Compaq Contura Aero (486-based notebook) -- Marketing, Notebook computers -- Marketing
Published
1994

29. Vendors reworking demos to entice users

Author

Haber, Lynn

Subjects
Marketing Strategy, Microcomputer, Promotion of Product, Interactive Technology, Apple Inc. -- Marketing, AST Research Inc. -- Marketing, Compaq Computer Corp. -- Marketing, Computer industry -- Marketing, Microcomputers -- Marketing
Published
1994

30. Interactive nation?

Author

Brody, Alan

Subjects
Woodstock '94, Saugerties, New York, 1994, Exhibits, Promotion of Product, Marketing Strategy, Human Factors, Consumer Behavior, Apple Inc. -- Marketing, Woodstock '94, Saugerties, New York, 1994 -- Exhibitions, Computer industry -- Marketing
Published
1994

31. SPA taking its retail campaign on the road

Author

Sinha, Shriti

Subjects
Software Publishers Association, Retail/Reseller Channel, Marketing Strategy, Promotion of Product, Software Publishers Association -- Marketing, Computer software industry -- Marketing
Published
1994

32. Memory maker PNY hasn't forgotten customer

Author

Wald, Michael

Subjects
Promotion of Product, Marketing Strategy, Packaging, Retail/Reseller Channel, Upgrading, Merchandising, Memory Manager, PNY Electronics Inc. -- Marketing, Memory boards/cards -- Marketing, Upgrading (Computers) -- Equipment and supplies, Merchandising -- Methods
Published
1994

33. Sprucing up your image

Author

Pereira, Pedro

Subjects
Promotion of Product, Advertising (Industry), Distributors, Marketing Strategy, Computer industry -- Marketing, Distribution channels -- Advertising
Published
1994

35. Promotions get play

Author

Karvetski, Kerstin

Subjects
Promotion of Product, Sales, Marketing Strategy, Sales promotions -- Usage
Published
1994

36. Gupta vies for market share with free tools

Author

Smith, Tom

Subjects
Marketing Strategy, Competition, Application Development Software, Database, SQL, Promotion of Product, Seminars, Centura Software Corp. -- Marketing, Program development software -- Marketing, Databases
Published
1994

38. CA to form consumer software division; will promote 'Simply' brand

Author

Richards, Kathleen

Subjects
Distribution Management, Marketing Strategy, Promotion of Product, Tax Preparation Software, Financial software, CA Technologies Inc. -- Marketing, Kiplinger's CA-Simply Money for Windows (Personal finance software) -- Marketing, CA-Simply Tax (Tax preparation software) -- Marketing, Tax administration and procedure, Financial software -- Marketing
Published
1994

39. Novell offers trainers co-op fund bonus; rewards, focuses on loyal NAECs

Author

Sweeney, Jack

Subjects
User Training, Support Services, Promotion of Product, Marketing Strategy, Computer Services, Computer software industry, Novell Inc. -- Services, User training -- Services, Computer services industry -- Marketing, Computer software industry -- Services
Published
1994

40. SyQuest touts backup features of its line of drives

Author

Wald, Michael

Subjects
Promotion of Product, Product Introduction, Hard Disk Drive, Removable-Media Drive, Marketing Strategy, Brand Name, SyQuest Technology Inc. -- Marketing
Published
1994

41. Cheap at half the price

Author

Wolf, Charlie and Wolf, Margot

Subjects
Borland International Inc. -- Finance, Computer software industry -- Finance, Spreadsheets -- Prices and rates, Spreadsheet Software, Pricing Policy, Promotion of Product, Marketing Strategy, Financial Analysis Software, Sales, Profit, Business, Computers and office automation industries, Borland Quattro Pro 5.0 (Spreadsheet software) -- Prices and rates
Published
1994

42. Microsoft seeks more space on dealer shelves: developers decry plan as 'anti-competitive.'

Author

Swartz, Jon

Subjects
Marketing Strategy, Vendor Relations, Promotion of Product, Software packages, Wholesale Dealer/Distributor, Microsoft Corp. -- Marketing, Computer software industry -- Marketing, Software
Abstract

Redmond, Wash. -- Microsoft Corp. is aggressively pursuing a scheme to tighten its grip on leading retailers' shelf space. But in the process, software developers claim, it is unfairly squeezing […]

Published
1994

43. Is Intel losing inside track?

Author

Grace, Tim and Senia, Al

Subjects
Marketing Strategy, Promotion of Product, Semiconductor Device, Microcomputer, Compaq Computer Corp. -- Marketing, Intel Corp. -- Marketing, International Business Machines Corp. -- Marketing, Semiconductor industry -- Marketing, Computer industry -- Marketing, Semiconductors -- Marketing, Microcomputers -- Marketing
Published
1994

44. Off and running

Author

Aragon, Lawrence

Subjects
Advertising (Industry), Promotion of Product, Marketing Strategy, CD-ROM, Trends, Ingram Micro Inc. -- Marketing, International Business Machines Corp. -- Marketing, SoftBank Corp. -- Marketing, Computer software industry -- Marketing, CD-ROM -- Usage
Abstract

Name the largest single CD ROM pressing in Sony's history. No, it's not Howie Mandel's new "Tune Land," "Grandma and Me," or even "The Seventh Guest." The winner -- with […]

Published
1994

45. Popular 486 may dampen Pentium sales

Author

Fitzgerald, Michael

Subjects
Product Development, Marketing Strategy, Promotion of Product, Demand, Intel Corp. -- Marketing, Intel 80486DX4 (Microprocessor) -- Supply and demand, Intel Pentium (Microprocessor) -- Marketing, Semiconductor industry -- Marketing
Published
1994

49. War of the 'works' heats up at Comdex

Author

Taft, Darryl K. and Georgianis, Maria V.

Subjects
Product Introduction, Marketing Strategy, Promotion of Product, Competition, Integrated software, Microsoft Corp. -- Marketing, WordPerfect Corp. -- Product introduction, Microsoft Works 3.0 (Business application suite) -- Marketing, WordPerfect Works for Windows (Integrated software) -- Product introduction, Computer software industry -- Product introduction, Integrated software -- Marketing
Published
1993

50. PBs priced to move as Apple rolls out new rebate scheme

Author

Hess, Robert

Subjects
Promotion of Product, Marketing Strategy, Pricing Policy, Discount, Notebook Computer, Apple Inc. -- Marketing, Apple Macintosh PowerBook (PowerPC-based notebook) -- Marketing, Computer industry -- Marketing, Notebook computers -- Marketing
Abstract

Cupertino, Calif. - Apple this week will launch a rebate program designed to make its already-portable PowerBooks move even more easily off dealer shelves and spur buying of selected peripherals. […]

Published
1993

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