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21 results on '"Eggers, Ron"'

3. Yuen to critics: AST pc prices high but position is OK

Author

Eggers, Ron

Subjects
Pricing Policy, Microcomputer, Competition, Marketing Strategy, AST Research Inc. -- Prices and rates
Abstract

Yuen to critics: AST pc prices high but position is OK IRVINE, Calif. -- AST chief operating officer Tom Yuen acknowledged that a certain amount of criticism of the firm's […]

Published
1988

4. AST high-end pricing strategy drawing fire from resellers

Author

Eggers, Ron

Subjects
Pricing Policy, Compatible Hardware, Wholesale Dealer/Distributor, Marketing Strategy, AST Research Inc. -- Distribution
Abstract

AST high-end pricing strategy drawing fire from resellers IRVINE, Calif. -- AST Research's pricing policy is coming under increasing fire from dealers that maintain the firm cannot sustain its current […]

Published
1988

5. Toshiba division to target VARs

Author

Eggers, Ron

Subjects
Value-Added Resellers, Organization Structure, Marketing Strategy, Laptop Computers, Toshiba America Inc. Advanced Systems Div. -- Marketing, Toshiba T5100 (Portable computer) -- Marketing
Abstract

Toshiba division to target VARS IRVINE, Calif. -- Toshiba has formed a separate operation charged with establishing the company in the VAR channel through the development and marketing of Unix-based […]

Published
1988

6. AST takes sales pitch East: company targets Soviet Union, Hungarian markets

Author

Eggers, Ron

Subjects
Market, Marketing Strategy, Computers, Eastern Europe, International Trade, Soviet Union, Hungary, AST Research Inc. -- Distribution
Abstract

AST takes sales pitch East IRVINE, Calif.--AST Research is expanding its international marketing efforts with an aggressive sales campaign in two Eastern Bloc countries. Wes Nelson, AST's vice president of […]

Published
1989

7. New co-op advertising programs give dealers more flexibility

Author

Eggers, Ron

Subjects
Value-Added Resellers, Advertising (Industry), Cooperative Agreements, Promotion of Product, Funding, Retail/Reseller Channel, Wholesale Dealer/Distributor, Marketing Strategy, Lotus Development Corp. -- Marketing
Published
1987

10. Dealers confused by incentives surrounding IBM bonus program

Author

Eggers, Ron

Subjects
Wholesale Dealer/Distributor, Distribution Agreements, Incentives, Printers, Vendor Relations, Hardware Vendors, Retail/Reseller Channel, Marketing Strategy, Analysis, International Business Machines Corp. -- Distribution
Published
1987

11. Hamilton-Avnet offers a mixed bag of services

Author

Eggers, Ron

Subjects
Distributors, Spinoff Company, Growth, Marketing Strategy, Retail/Reseller Channel, Hamilton-Avnet Electronics Inc. -- Growth
Abstract

Hamilton/Avnet offers a mixed bag of services CULVER CITY, Calif. -- Avnet has been in the computer business for more than a dozen years, through its Hamilton/Avnet Electronics division. Last […]

Published
1988

12. Connecting Point shines its Apple; establishes Apple product manager position; seeks major independents with new fee plan

Author

Eggers, Ron

Subjects
Retail/Reseller Channel, Chain Stores, Vendor Relations, Marketing Strategy, Connecting Point of America -- Marketing, Apple Inc. -- Services
Abstract

Connecting Point shines its Apple DENVER -- Connecting Point has established the position of Apple product manager, reflecting the increasing importance of the vendor's products in that chain. Apple is […]

Published
1988

13. Sun Remarketing targets Apple dealers

Author

Eggers, Ron

Subjects
Used Equipment, Wholesale Dealer/Distributor, Marketing Strategy, Trade-In Policy, Sun Remarketing Inc. -- Marketing, Apple Lisa (680X0-based system) -- Marketing
Abstract

Sun Remarketing targets Apple dealers LOGAN, Utah -- Sun Remarketing, which has been growing at an annual rate of close to 40 percent on the sale of Apple's discontinued Lisa […]

Published
1988

14. Facing the hard, cold fax; dealers realizing bottom line of carrying office products

Author

Eggers, Ron

Subjects
Retail/Reseller Channel, Office Equipment, Retailing, Profit Margin, Marketing Strategy
Abstract

Facing the hard, cold fax Shrinking margins and frequent erratic sales cycles of computer equipment, tightening competition from hardware discounters and growing customer interest in personal office products are motivating […]

Published
1988

15. PC Warehouse wants respect on its shelves

Author

Eggers, Ron

Subjects
Retail/Reseller Channel, Warehousing, Marketing Strategy, Company Profile, Customer Service, PC Warehouse -- Marketing
Abstract

PC Warehouse wants respect on its shelves SANTA ANA, Calif. -- While mass merchandising and warehouse selling may be taking the country by storm in certain product categories, there are […]

Published
1988

17. Laser-printer market fragments with onset of new applications

Author

Eggers, Ron

Subjects
Laser Printer, Market Analysis, Product Introduction, Marketing, Printers, Product Development, Technology, Marketing Strategy, Dataproducts Corp. -- Marketing, Okidata Group -- Marketing, Office Automation Systems Inc. -- Marketing, Printronix Inc. -- Marketing, Mitek Systems Inc. -- Marketing, C. Itoh Digital Products Inc. -- Marketing, Taxan U.S.A. Corp. -- Marketing
Published
1987

21. Shifting into high gear

Author

Eggers, Ron

Subjects
Marketing, Value-Added Resellers, Retail/Reseller Channel, Business Planning, Microcomputer, Marketing Strategy, Growth, Company Profile, Synchronics Inc. -- Marketing
Published
1987

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