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67 results on '"Gore, Andrew"'

51. Apple plans new bundle for '286 users

Author

Gore, Andrew

Subjects
Bundled Software, Marketing Strategy, Strategic Planning, Promotion of Product, Ingram Micro Inc. -- Marketing, Apple Inc. -- Marketing, Computer industry -- Marketing
Abstract

Along with previews of its new machines, Apple this month gave resellers advance word about a software bundle designed to convince owners of 80286-based IBM PCs and compatibles to take […]

Published
1992

52. New consumer strategy: is Sears where America buys Performas?

Author

Gore, Andrew

Subjects
Microcomputer, Marketing Strategy, Strategic Planning, Forecasting, Market Penetration, Retail/Reseller Channel, Apple Inc. -- Marketing, Sears, Roebuck and Co. -- Marketing, Apple Macintosh Performa (PowerPC-based system) -- Marketing, Microcomputers -- Marketing, Computer industry -- Marketing, Retail industry -- Marketing
Abstract

By Andrew Gore Cupertino, Calif. - It is Apple's sincere hope that Sears is where America shops. Nearly half of the 1,600 U.S. locations that will start selling Mac Performas […]

Published
1992

53. Claris to release favorite titles on CD; buyers will release favorite titles on CD

Author

Gore, Andrew

Subjects
Marketing Strategy, CD-ROM, Software Packages, Promotion of Product, Bundled Software, Claris Corp. -- Marketing, Computer software industry -- Marketing, CD-ROM -- Marketing
Abstract

Buyers will receive free applications By Andrew Gore Santa Clara, Calif. - Claris Corp. last week announced that it will award ClarisWorks buyers a free copy of Intuit Inc.'s Quicken […]

Published
1992

54. Industrial Design critical to Apple's edge

Author

Gore, Andrew

Subjects
Marketing Strategy, Ergonomics, Computer Design, Peripherals, Apple Inc. -- Marketing, Computer industry -- Marketing
Abstract

Cupertino, Calif. -- In a world where style sells, industrial design often can represent the difference between a successful product and a total flop. Integrating leading-edge hardware and software technology […]

Published
1992

55. Apple sends out invitations for Intelligent Assistant debut: PDA to be unveiled at electronics show

Author

Gore, Andrew

Subjects
Consumer Electronics Show, Product Introduction, Hand-held computers, Consumer Electronics, Market Entry, Marketing Strategy, Apple Inc. -- Product introduction, Consumer Electronics Show -- 1992 AD, Hand-held computers -- Product introduction, Computer industry -- Product introduction
Abstract

PDA to be unveiled at electronics show By Andrew Gore Chicago -- On May 29 Apple will demonstrate why it "will be a leader in the personal electronics industry," according […]

Published
1992

56. Claris looking to sell CAD and SmartForms programs

Author

Gore, Andrew

Subjects
Marketing Strategy, Computer-Aided Design, Divestment, Forms Management, Strategic Planning, Claris Corp. -- Marketing, Claris CAD (CAD software) -- Marketing, SmartForms Designer (Forms generation software) -- Marketing, Computer software industry -- Marketing
Abstract

By Andrew Gore Santa Clara, Calif. -- Claris Corp. reportedly wants to offload some of its slower-selling products. The company reportedly wants to sell Claris CAD, an $899 design and […]

Published
1992

57. T/Maker set to help PowerBook users carry on

Author

Gore, Andrew

Subjects
Marketing Strategy, Bundled Software, Software packages, Third-Party Vendor, Laptop Computers, T/Maker Co. -- Marketing, Apple Inc. -- Product information, Laptop computers -- Marketing, Computer software industry -- Marketing, Software -- Marketing
Abstract

By Andrew Gore Mountain View, Calif. -- While insiders report being impressed with the new Macintosh PowerBook's overall design, the one question they've had is, "Where's the case?" Apple's PowerBook […]

Published
1991

58. SuperMac drops plans for software spinoff company; will focus on hardware; PixelPaint fate unresolved

Author

Gore, Andrew

Subjects
Computer Software Industry, Spinoff Company, Marketing Strategy, Divestment, Organization Structure, Desktop Utility, Paint Software, Color, Strategic Planning, SuperMac Technology Inc. -- Marketing, PixelPaint Professional (Paint software) -- Marketing
Abstract

Will focus on hardware; PixelPaint fate unresolved By Andrew Gore Sunnyvale, Calif. -- SuperMac Technology's efforts to spin off an independent company to market and develop its software products collapsed […]

Published
1991

59. Lotus readies for marketing war: expects uphill fight to take out Excel

Author

Brown, Dartanyan L. and Gore, Andrew

Subjects
Competition, Marketing Strategy, Spreadsheet Software, Software Packages, Market Share, Lotus Development Corp. -- Market share, Lotus 1-2-3 for Macintosh (Spreadsheet software) -- Market share, Microsoft Excel (Spreadsheet software) -- Market share
Abstract

Expects uphill fight to knock out Excel By Dartanyan L. Brown and Andrew Gore Cambridge, Mass. -- If Lotus Development Corp. expects to break Microsoft Excel's hold on the Mac […]

Published
1991

60. Apple ready to market System 7

Author

Gore, Andrew

Subjects
Marketing Strategy, Operating System, Upgrading, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system), System 7.0 (Operating system) -- Marketing
Abstract

Campaign aims to reach new, old users By Andrew Gore Cupertino, Calif. -- Now that System 7.0 is finally complete, Apple's marketing machine is swinging into action with a massive […]

Published
1991

61. Ashton-Tate cuts price of FullWrite Professional

Author

Gore, Andrew

Subjects
Word Processing Software, Price Cutting, Marketing Strategy, Ashton-Tate Corp. -- Marketing, Apple Macintosh (680X0-based system), FullWrite Professional 1.5s (Word processing software) -- Marketing
Abstract

By Andrew Gore Torrance, Calif. -- Ashton-Tate Corp. last week cut the price of its Mac word processor, FullWrite Professional 1.5s, from $395 to $249. FullWrite is a feature-rich word […]

Published
1991

62. ComputerWare now Mac authorized

Author

Gore, Andrew

Subjects
Marketing Strategy, Retail/Reseller Channel, Chain Stores, Contracts, Computerware Inc. (Bristol, Pennsylvania) -- Services, Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing
Abstract

By Andrew Gore Palo Alto, Calif. -- ComputerWare Inc., a chain of Mac-only resellers in Northern California, last month was given rare authorization to resell Apple products from three more […]

Published
1991

63. Big Apple Market Center opens

Author

Gore, Andrew

Subjects
Seminars, Marketing Strategy, Sales Presentations, Promotion of Product, Apple Inc. -- Services
Abstract

By Andrew Gore New York -- Apple gave its new Apple Market Center here a grand opening earlier this month in conjunction with the debut of the StyleWriter and Personal […]

Published
1991

64. Apple spends big ad bucks

Author

Gore, Andrew

Subjects
Marketing Strategy, Promotion of Product, Sales Management, Advertising (Industry), Apple Inc. -- Marketing, Apple Macintosh (680X0-based system) -- Marketing
Published
1990

65. Microsoft to bundle Works for Mac with Quicken

Author

Gore, Andrew

Subjects
Marketing Strategy, Office Automation Software, Financial Software, Computer Software Industry, Bundled Software, Microsoft Corp. -- Marketing, Intuit Inc. -- Marketing, Microsoft Works (Integrated software) -- Marketing, Quicken (Personal finance software) -- Marketing
Published
1990

66. Microtech to enter PC arena, pare direct sales

Author

Gore, Andrew

Subjects
Marketing Strategy, Manufacturers, Microcomputer, Market Entry, Semiconductor Memory, Add-In/On Devices, Microtech International Inc. -- Marketing
Published
1990

67. Connecting Point plans new Mac push for Oct. 16

Author

Gore, Andrew

Subjects
Marketing Strategy, Bundled Software, Value-Added Resellers, Promotion of Product, Microcomputer, Connecting Point of America -- Marketing, Apple Inc. -- Marketing, T/Maker Co. -- Product information, SmartBundle (Integrated software) -- Marketing
Published
1990

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