5 results on '"Safeer, Asif Ali"'
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2. Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
3. Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
4. Role of brand experience in predicting consumer loyalty
5. The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
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