10 results on '"Roy, Rajat"'
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2. Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
3. Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
4. Effects of consumers’ construal levels on post-impulse purchase emotions
5. The karma of consumption: role of materialism in the pursuit of life satisfaction
6. The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
7. The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
8. Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
9. “Bonds” or “Calvin Klein” Down‐under : Consumer ethnocentric and brand country origin effects towards men's underwear
10. Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
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