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Your search keyword '"medgeneracijske razlike"' showing total 14 results
Start Over Descriptor "medgeneracijske razlike" Topic marketing
14 results on '"medgeneracijske razlike"'

1. Minimalizem kot nov način potrošnje med milenijci

Author

Stoliarova, Anastasia and Kos Koklič, Mateja

Subjects
trends research, analiza, nakup, analysis, generation gap, odločanje, consumer behaviour, trendi, decision making, purchase, medgeneracijske razlike, udc:366, marketing, vedenje potrošnikov, raziskave, trženje
Published
2023

2. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in China

Author

Ding, Zhonghui and Žabkar, Vesna

Subjects
udc:366.1-053.6(510)(043.3), youth, China, medkulturno delovanje, Kitajska, ethnocentrism, consumer, regije, generation gap, odločanje, mednarodne primerjave, decision making, cross-cultural activities, medgeneracijske razlike, potrošniki, marketing, regions, vedenje potrošnikov, international comparisons, etnocentrizem, mladina, disertacije, trženje
Published
2023

3. The impact of inflation on consumer behavior of millennials

Author

Križaj, Rok and Redek, Tjaša

Subjects
youth, research, analiza, nakup, analysis, generation gap, odločanje, consumer behaviour, decision making, purchasing, medgeneracijske razlike, udc:366, marketing, inflacija, vedenje potrošnikov, inflation, mladina, raziskave, trženje
Published
2023

4. Uporaba memov v digitalnem trženju kot strategija vrednostne inovacije

Author

Brezovec, Peter and Ivašković, Igor

Subjects
electronic marketing, generation gap, udc:339.138, strategija, elektronsko trženje, medgeneracijske razlike, value, information technology, vrednost, marketing, informacijska tehnologija, personalizacija, strategy, personalization, trženje
Published
2023

5. Pomladitev blagovne znamke s targetiranjem nove ciljne skupine

Author

Đođ, Nika and Kolbl, Živa

Subjects
social networks, electronic marketing, media, generation gap, changes, družbena omrežja, udc:339.138, elektronsko trženje, mediji, blagovne znamke, medgeneracijske razlike, brands, marketing, spremembe, trženje
Published
2021

7. Naklonjenost blagovnim znamkam med milenijci

Author

Arhar Milenković, Maša and Konečnik Ruzzier, Maja

Subjects
youth, analiza, research, analysis, consumer, generation gap, consumer behaviour, udc:339.138, blagovne znamke, medgeneracijske razlike, brands, marketing, potrošnik, vedenje potrošnikov, mladina, raziskave, trženje
Published
2021

8. Medgeneracijski pogledi na uporabo virtualne resničnosti v trženju

Author

Šakonjić, Elma and Vida, Irena

Subjects
learning, okolje, electronic marketing, consumer, generation gap, udc:339.138, proizvodi, elektronsko trženje, medgeneracijske razlike, products, izobraževanje, marketing, potrošnik, virtualna organizacija, virtual organization, environment, trženje
Published
2021

9. Making brands matter to generation Z

Author

Ajduković, Vladimira and Pfajfar, Gregor

Subjects
social networks, research, analiza, analysis, generation gap, starost, družbena omrežja, udc:339.138, blagovne znamke, marketing mix, medgeneracijske razlike, brands, age, marketing, raziskave, marketing strategy, trženje, strategija tržanja
Published
2021

10. Analiza vedenja milenijcev pri nakupu luksuznih blagovnih znamk

Author

Berk, Anja and Bodlaj, Mateja

Subjects
analiza, research, nakup, analysis, generation gap, odločanje, consumer behaviour, decision making, blagovne znamke, purchasing, medgeneracijske razlike, brands, udc:366, marketing, vedenje potrošnikov, raziskave, luksus, luxury, trženje
Published
2020

11. Zvestoba kupcev pri generaciji milenijcev

Author

Turšič, Daša and Čater, Barbara

Subjects
analiza, research, analysis, consumer, generation gap, starost, consumerism, loyalty, potrošništvo, medgeneracijske razlike, age, udc:366, marketing, potrošnik, raziskave, trženje, lojalnost
Published
2020

12. Generation Y's engagement in sustainable fashion consumption in Slovenija

Author

Kobilšek, Katja and Kos Koklič, Mateja

Subjects
sustainable development, research, nakup, tekstilna industrija, generation gap, odločanje, consumer behaviour, udc:339.138, ethics, decision making, purchasing, blagovne znamke, medgeneracijske razlike, brands, etika, marketing, trajnostni razvoj, vedenje potrošnikov, textile industry, raziskave, trženje
Published
2020

13. Analiza sprejemljivosti tehnik pospeševanja prodaje za generaciji Y in Z

Author

Kovač, Tadeja and Žabkar, Vesna

Subjects
analiza, research, analysis, generation gap, sales promotion, consumer behaviour, udc:339.138, poslovno komuniciranje, business communication, pospeševanje prodaje, medgeneracijske razlike, marketing, vedenje potrošnikov, raziskave, advertising, oglaševanje, trženje
Published
2020

14. Vpliv družbenih medijev na nakupne odločitve milenijcev

Author

Petretič, Nina and Bodlaj, Mateja

Subjects
social networks, youth, analiza, research, analysis, generation gap, odločanje, družbena omrežja, consumer behaviour, poslovno komuniciranje, business communication, decision making, medgeneracijske razlike, udc:366, marketing, vedenje potrošnikov, mladina, raziskave, trženje
Published
2020

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