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Our previous research was designed to explore the innovation capability of the firms from the Henokiens Group surviving through ages. Now the purpose of the present study is to explore the sustainability implications of the firms in the same group by using content analysis of their websites in order to observe the role of sustainability in long-term survival of family businesses. The article proceeds in the following manner: First, we briefly review the literature. Secondly, we explore sustainability focus of firms surviving through the ages by using content analysis method. We will be analysing all firms that are listed in the www. henokiens. com. Henokiens is an association that accepts family firms which are at least 200 years of age. The 46 firms from different nationalities were analysed by content. The validity and the reliability reports and procedures are given. Finally, we provide the research findings and discuss their managerial and theoretical implications. (C) 2016 The Authors. Published by Elsevier Ltd.

Potentials and promises of Big Data are significant for SMEs. Big Data can nurture alliance in SMEs by creating real-time solutions to challenges in every industry. This can be achieved by utilizing the openness for decision-making. SMEs are specifically selected within context for two main reasons: a) A small change in SMEs can have larger macro level effect due to their overall position in the economy; b) They have the advantage and flexibility for quicker adaptation to changes towards efficiency. The Big Data context, however, still have significant contentious issues as; storage, capabilities of the companies in terms of processing and generating sensible information from it, and last but not least, security and privacy. This article is aimed to propose grounds for future Big Data research for SMEs by examining main potentials and threats that have to be addressed. Finally, we recommend potential practices that will help SMEs and researchers for capturing the full potential of Big Data. (C) 2016 Published by Elsevier Ltd.

11th International Strategic Management Conference --JUL 23-25, 2015 -- Vienna, AUSTRIA, WOS: 000380408600016, Management practices, strategic responses and strategies is an important part of strategy research. However, little is known about the linkage of those themes in general, restaurant services context and crisis times in particular. Thus, this study examines the relationships among crisis management practices such as income and cost reductions and efficiency and competitivity improvement, strategic responds such as reactive and proactive responses, adding customer value and gaining flexibility and strategies of customer loyalty and price strategy within the context of "branded" restaurants in Turkish hospitality industry. The study employs a questionnaire that evaluates the attitudes of fine dining restaurants in terms of those themes during economic downturn in 2009. Evidence from 45 restaurants reveals that strategic responses, management practices, and customer royalty have significant relationships. (C) 2015 The Authors. Published by Elsevier Ltd., Int Strateg Management & Managers Assoc

Market segmentation divides the market into small groups of consumers who share similar characteristics, and the life style segmentation has become one of the ideal criteria to segment the market. In this study, the food-related lifestyle (FRL), was used to segment the food shoppers in Istanbul in order to understand the different market segments and their food consumption behaviour, as FRL is one of the most elaborate food segmentation tools and proven to be cross-culturally suitable and valid. The present study serves as one of the first attempts to employ the FRL instrument to explore food-related lifestyle segments in Turkey. Data was collected using an online survey utilizing a questionaire with variables adapted from the FRL. Cluster analysis was used to segment food shoppers into four FRL groups: Rational consumers (31.4 %) who are very organised in shopping and cooking for food; food focus consumers (25.4%) who pay attention every single aspect of food; careless (24.7) consumers who care less most of the food-related activities and mostly consist of consumers aged between 18-25; and uninvolved (18.5%) are not active in food-related activities. Research findings could serve as a reference for local and international food companies to develop marketing strategies. (C) 2017 Published by Future Academy www.FutureAcademy.org.uk

The aim of this study is to investigate the effects of market orientation and brand orientation on firm performance. An integrative approach is used in designing the research model. Market orientation and brand orientation taken as antecedents of firm performance are included in the model as existed in the literature. However, researches on how companies become market-oriented, brand-oriented and how market orientation and brand orientation affect firm performance are still rather limited. Therefore, the aim of this paper is to propose a theoretical model showing what factors contribute to market orientation and brand orientation, as well as the their effect on firm performance for Turkish brands. Variables in the proposed research model were measured by scales already existed in the literature. A questionnaire form is used via both online and face-to-face interviews for gathering data in the survey. Data were collected from the firms which are members of United Brand Association with 144 firms. The universe of the research consists of the marketing manager, the brand manager and / or the corporate communications managers of the companies that are members of the United Brands Association. This paper also demonstrates a value for its sectoral brands-specific findings. (C) 2017 Published by Future Academy www.FutureAcademy.org.uk

10th International Strategic Management Conference -- JUN 19-21, 2014 -- Rome, ITALY, WOS: 000346089700038, Workforce diversity imposes itself as an imperative for organizations. Hence, today's organizations distinguish the diversified workforce as a tool to leverage business opportunities. In order to acquire a competitive advantage from human resources, diversity management comes to the front for all organizations. Managing diversity successfully requires a proper diversity climate for employees in all levels of organizations. This study reports the findings of a research study on the diversity climate among employees of a hotel chain. Both the t-test and one way ANOVA tests predict the perception of employees. The results show that diversity perceptions of employees predominantly depend on managerial status., Int Strateg Management & Managers Assoc

As the globalization rises, small and medium-sized enterprises (SMEs) have a very important role of opening the local products/services to the international markets, as well as competing with multinational competitors in the local markets. There are some entrepreneurial, external and internal factors behind the success of SMEs through the globalization process. The purpose of this paper is to identify and associate the main factors that affect the success of globally succesful Turkish SMEs. The analysis based on the results of the structured survey conducted to a sample of SMEs registered and nominated to export awards by Small and Medium Enterprises Development Organization and Women Entrepreneurs Association of Turkey. (C) The Authors. 2014 Published by Elsevier Ltd.

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA, WOS: 000346088300068, Today, the role of innovation and market orientation has turned into an important competitive tool to sustain competitive advantage and survive in the global competitive market. Market orientation and innovativeness are among the major value adding aspects for the strategies of the companies. Also, competitiveness, profitability and innovativeness of the companies that are open to the public (of whose stocks are traded in the stock exchange market) can be considered as vital indicators for the stockholders. Within this context, mission and the vision statements which can be seen as important explanations to describe the organizations' basic reasons of existence, values, objectives and priorities for strategic management process also reflect the market orientation and innovativeness. In this study, 329 companies in Istanbul Stock Exchange are examined by content analysis method by examining their mission and vision statements through their web sites and annual reports. The data are used in the analysis to determine the companies' innovativeness and market orientation levels and these will be compared by various sector., Int Strateg Management & Managers Assoc

This paper sets out to provide an evaluation of population characteristics and historical trends for immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this growing and important segment. The intent of this project is to explore whether there is a difference between German consumers and consumers with Turkish ethnic background in Germany in the use of brand loyalty and word-of- mouth in the mobile phone purchasing process. Additionally, the article aimed to reveal if there is any difference among Turkish consumers in Germany due to acculturation levels in terms of brand loyalty and word-of-mouth behavior during the mobile phone purchasing phase.The study shows that ethnicity plays a significant role in the mobile phone purchasing decision regarding brand loyalty and word-of-mouth behaviors. The acculturation level is an important indicator of those behaviors. The findings showed that there is a difference between Turkish and German consumers in Germany in the use of brand loyalty. In addition, low acculturated Turkish consumers tend to use word-of-mouth more compared to high acculturated Turkish consumers.

The main objective of this study is to empirically test a conceptual model of costumer brand equity. This study attempts to verify the determinants of brand equity of services based on consumers’ perception of Turkish Airlines services. The conceptual framework of this study is based on customer- based brand equity, which includes brand loyalty, awareness, associations, perceived quality and other proprietary. This study attempts to evaluate the customer brand equity of Turkish Airline services in Turkey and Japan. 400 respondents were randomly selected and were asked their views through a structured questionnaire. This paper utilizes survey data obtained from 200 Turkish consumers who are living in Turkey and 200 Japanese consumers who are living in Japan. The findings suggest that when customers get attached emotionally to a brand (brand feeling) they go on to create strong associations with the brand. The quality of the services of a brand, its credibility, and its presence in the choice set of customers also lead to customers’ strong associations with a brand. This study is one of the few researches conducted in comparing the Japanese and Turkish literature that explores thoroughly the purchasing behaviors of cross cultures in Turkish and Japanese consumers.

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA, WOS: 000346088300083, The paper focuses on consideration of how to use indicators to monitor innovation and sustainability in a relevant and useful manner in tourism industry. Integrated inthrmation on sustainable development of a hotel is very essential for decision-making since it is very difficult to evaluate the performance of the company on the ground of too many indicators. The objective of the work was to design a model for obtaining composite sustainable development criteria in order to measurement on sustainable growth and innovation. Hence, study initially investigates the terms of "innovation and sustainability" in the tourism (service) industry concepts to present a conceptual framework. This was applied by determining the impact of individual indicator to the overall sustainability of a company using the concept of analytic hierarchy process., Int Strateg Management & Managers Assoc

The aim of this study is to determine whether there is a significant difference between types of diversification and performance values comparing Turkey and Belgium. Diversification strategy and organizational performance relationship seems to differ across developed and developing countries. The data from 2007-2011 of 114 business groups in Belgium and 118 business groups in Turkey were analyzed. ROA and ROS for organizational performance and Rumelt's measure for diversification were used. According to the results, when organizational performance values are high for single businesses, dominant businesses and unrelateddiversification in Belgium, organizational performance is high for dominant businesses in Turkey.

Word-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and meaning of word-of-mouth is relevant to speaker's relationship with the product or service, satisfaction of speaker will lead to convey messages that are positive about product and service. With this motivation felt by the speaker, it is seen that he joins deliberately or not to the process which helps the process about the benefits to product or to service. As far as the increasing number of universities is concerned; the dimension of presentation is coming into prominence. This situation shows us word-of-mouth effect could be effective in the presentation of universities. The purpose of this study is to put forward how word-of-mouth advice method works in the university preference process. In this work, quantitative research method such as survey technique is used. (C) 2016 Published by Elsevier Ltd.

The aim of this study is to measure the impact of celebrity endorsement type (celebrity credibility and attractiveness) and product type (for durable and non-durable product) on attitude towards green advertisement. For this purpose, a 2x2 between subjects factorial design experimental study was utilized. Two different product categories refrigerator (durable) and milk (non-durable) and two different types of celebrities Hulya Avsar (Attractive) and Sener Sen (Attractive) were selected. In order to test the study a Two-Way Factorial ANOVA analysis was used. The results indicated there was a main effect of both product and celebrity type on the attitude towards advertising. In addition, the results indicated that credibility and attractiveness of a celebrity did matter for different types of products. Attitude toward green advertisement increased when the celebrity was credible for milk (nondurable product), and higher for attractive celebrity in refrigerator (durable product). (C) 2016 The Authors. Published by Elsevier Ltd.

Today, universities play a fundamental role in establishing and developing an entrepreneurship-oriented economy as they represent the main source of new knowledge. Roles of universities in economic growth have evolved in time and grew beyond their traditional teaching and research tasks. Universities are anymore expected to introduce solutions to social and industrial needs by exploiting the knowledge that is created by research. Universities even strategically aim to create wealth by investing in business, by building linkages, partnerships with technological enterprises or by creating new firms through academic entrepreneurship. Evolution of roles of universities in economic growth received close attention of scholars and found place in multiple disciplines like business management and economics literature and research for decades in developed countries. However there is still a significant need for research about the entrepreneurial intentions, activities and contributions of universities to economic growth in developing countries. Findings of this sort of studies can be very helpful to policy makers of these countries in academy, industry and government for utilizing entrepreneurship for economic growth, employment and increasing welfare of their people. In this context, study aims to determine the entrepreneurial intentions of public universities in Turkey by exploring their strategic postures, cultural and organizational units that supplement and support entrepreneurial activities and collaborations. Major characteristics of universities that determine their entrepreneurial intentions are derived from theoretical background. By conducting a qualitative content analysis, these characteristics are searched through Web sites of public universities in Turkey in academic year of 2011-2012. Findings regarding entrepreneurial intentions of universities that are reflected in their strategies, culture, institutional infrastructure, collaborations/partnerships can provide evidence about not only current but also potential entrepreneurial behaviors of public universities in Turkey. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference

8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAIN, WOS: 000312875900069, The study presents a brief literature on diversity management, affirmative action, and equal employment opportunity concepts perspectives, and explores how diversity management takes place in the hotel industry via websites of the biggest hotel groups in Turkey. Recent strategic human resources strategies have reoriented from addressing the average employee stereotype to the employee with diversified skills, backgrounds, cultural competencies and the effects of globalization identities, organization are confronted with the challenge of recognizing and managing diversity. In the study, diversity related human resource management statements and diversity management statements within the given literature are taken into account and interpreted. Data suggests that regarding preceding studies, the biggest hotels groups in Turkey generally do not communicate with the internal and external shareholders about diversity-related issues. Out of 15 entities, only one organization with domestic-based capital has mentioned statements and all the foreign capital organizations have in their websites, but not in Turkish., Beykent Univ Istanbul, Gebze Inst Technol, Emerald Publishing Grp, Elsevier Ltd Publishing Grp

The achievement of strategic competitive advantage largely depends on employee behavior and employee behavior then, is influenced by the strength of the organizational identification. Thus, organizational identification has been subject to so many studies in literature. Besides, corporate reputation is discussed as another outstanding factor. The purpose of this study is to examine the relationship between the perceived corporate reputation of organization and organizational identification, and how ethical climate underlines such a possible effect on this relation. The survey of this study is conducted on 228 employees of a leading multinational insurance company in Turkey. The obtained data from the questionnaires are analyzed through the SPSS statistical packaged software. Analyses results showed that corporate reputation has significant positive effects on organizational identification and this relation is moderated by two different types of ethical climate. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference.

Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to maintain the brand loyalty of their customers. One of the recent means is the social media marketing. The aim of this study is to identify the effect of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners. The scope of the study consists of customers who follow at least one brand on the social media in Turkey and the data were collected through the administration of a structured questionnaire with a sample of 338 people and tested via stepwise multiple regression analysis. The results of the study showed that brand loyalty of the customers is positively affected when the brand (1) offers advantageous campaigns, (2) offers relevant content, (3) offers popular contents, (4) appears on various platforms and offers applications on social media; were used by using SPSS 17.0 version. Customers prefer to share music, technological-related, and funny contents on social media platforms. Based on our results, this study can be considered as a pioneer in this new area of marketing, and propose several tactics for the practitioners.

8th International Strategic Management Conference -- JUN 21-23, 2012 -- -- Barcelona, SPAIN, WOS: 000312875900145, In today's market economies, economic and social benefits of the competition are evaluated from various aspects. It is seen that these evaluations have gained importance in terms of consumer-orientation, innovativeness, equality in income distribution, efficient use of resources. It provides significant advantages to evaluate the studies conducted in the domestic markets by the foreign firms. When particularly the figures of the world trade volume are analyzed, the importance of the subject becomes clearer. The competitive practices engaged in by the foreign firms with the firms in the domestic markets and other foreign firms have increasingly become an important field of information. Moreover, substantial investments made in the domestic markets by the foreign capital movements have also led to the multilateral positive effects. Analysis of the attitudes toward the foreign firms is also another important part of the subject as well as the positive evaluations. This study aims to analyze the relations between the values of the young consumers and their attitudes toward foreign firms. University students were included in the scope as young consumers. The survey method was used so as to collect data. The survey performs measurement in two aspects as consumer values and consumer attitudes toward foreign firms. SPSS 15.0 and Lisrel 8.7 programs were used for data analysis. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference, Beykent Univ Istanbul, Gebze Inst Technol, Emerald Publishing Grp, Elsevier Ltd Publishing Grp

Open innovation intermediaries are increasingly growing and changing the technology market profoundly. Especially in last 10 years, intermediaries have rapidly emerged in technology markets. Companies utilize intermediaries to search and solve innovation problems. The extant literature has very limited studies on intermediaries despite their crucial roles in the technology market. The objective of this study to explore the open innovation intermediary market and how intermediaries differ in their strategies despite they are being in the same industry; the particular emphasis is given on the best practices, effectiveness, characteristics, challenges, and market implications, etc. Five prominent intermediary case companies are considered in the study. Intermediary market for innovation is mostly prevailing in a few advanced countries even though various technologies are distributed globally. There are no well-established theories and models how to organize the intermediary market in practice. Consequently, intermediary market demands further studies to build theories and models. This study is an effort towards building theories and models for intermediary market.

7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE, WOS: 000299617400119, Corporate social responsibility (CSR) has become an important area for organizations and for the managers that work within them and it has subsequently become more apparent within the sport industry where CSR is now an important area of focus for sport related bodies. Aim of this paper is to define the concept of corporate social responsibility, its importance in sport and to conceptualize its value based on some striking case studies carried out successfully by sport related bodies. Documentary research method was used in this study as a data collection method. Further, some striking case studies of CSR carried out successfully by sport related bodies were examined to represent applicability of CSR in sport management. Because of the important role, impact and visibility of sport in society and the ability for sport to address social issues, there is a close integration between CSR and sport. It can be said that CSR is an important aspect that is highly relevant for different sport related bodies and a number of different types of CSR behavior within sport can be ranged. For instance, in this presented paper, some detailed case studies were explored such as sport governing bodies like FIFA, professional sport leagues like NBA, professional sport clubs like FC BARCELONA, individual athletes like FREDERICK OUMAR KANOUTE and sporting goods businesses like ADIDAS engaging in different forms of CSR activities to address social concerns. These sport related bodies use their unique position to help people based on their ethical and philanthropic responsibilities and they can provide some benefits through their CSR approach. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference

12th International Strategic Management Conference (ISMC) -- OCT 28-30, 2016 -- Antalya, TURKEY , 0000-0003-3289-7134/0000-0003-3289-7134 WOS: 000390611800011 Clusters are a common reality in all economies and have traditionally been equated with cities. Transversely all European counties and towns there is a growing specialisation and focus or clustering of industries in response to increasing competition and outsourcing as a result of economic reorganisations and globalisation. Industry clusters comprise groups of firms that share regular suppliers, wholesalers and expertise and discover advantage in a specific geographic location. Alongside the transition from the mass manufacturing strategies to the adaptable manufacture techniques, on the basis theoretical work in the stream of clustering's have become the mutually reinforcing significant research field of the regional development hypotheses (Ocal and Ucar, 2011). The common applicability of this consummate, an agglomeration of firms which have been analysed within the framework of industrial localities in the past has now moved towards the clustering methodology has led to new discussions concerning the potential impacts of regional planning policies in the development of localised progress. The clustering seems by all accounts to be a dynamic significant component of the competition where the worldwide rivalries strengthen. While various clustering operating at this level prosper, the others vanish. Taking into account such bits of knowledge, the paper recommends a theoretical proposal, supported by practical evidence. And also, argues that clarify the issue of successful clustering into global consideration in different ways and Besides, this article tries to find an adequate response to the question whether the clustering's can be considered as a strategy of economic progress and regional development in the long term and It pays particular attention to the position of developing country. (C) 2016 The Authors. Published by Elsevier Ltd. Int Strateg Management & Managers Assoc

Social commerce is an important issue and a new area to explore in today's business world. To be successful at social commerce requires a strong brand engagement on the side of the consumers and well-crafted brand marketing strategies on social media channels. Here in this study, S-O-R model is utilized to come up with a model explaining how social commerce stimuli affect consumers' cognition, affection and activation (engagement) with brands, and thereafter lead to brand trust and purchase intention on social media. The social commerce stimuli includes sales campaigns, personalization, interactivity, consumer generated content and reviews. If tested, the results of the study are believed to guide brand managers and social commerce managers in creating right marketing stimuli for success in social commerce. Additionally, the results of the study are believed to add to the newly forming literature on social commerce, online brand engagement, relationship marketing, and online purchase intention. (C) 2015 The Authors. Published by Elsevier Ltd.

The aim of this study is to explore Human Resource Management (HRM) practices from Strategy-as-Practice (S-as-P) perspective in a company which has a reputable brand at an international level. The research also tries to discover the missing link between Strategy-as-Practice and HRM. In addition, the study tries to explain how S-as-P and HR interact and work together. This study was performed as a case study through using qualitative research methods. In the research, interview techniques which are semi-structured and open-ended questioning was used. The sample of the study is composed of HR directors, Strategic Planning directors and employees. This study is original in the nature as it tries to discuss Strategic HR from strategy as practice perspective. (C) 2015 The Authors. Published by Elsevier Ltd.

11th International Strategic Management Conference -- JUL 23-25, 2015 -- Vienna, AUSTRIA, WOS: 000380408600035, The aim of this study is to evaluate the effects of human resources management practices on organizational commitment, singly and systematically. The data was gathered from 304 participants in Eskisehir, who work in the banking industry. For that purpose, a survey study was conducted in different banks in Eskisehir. To analyze the relationship between the variables included in the study, correlations and multiple-regression statistics were used. The findings from the study support the variables (choice, training, performance evaluation, promotion, performance-based rewards, information sharing, job security and human resources management system) and these variables are also supported by findings of previous studies. As findings from this study depict, human resources management practices have an effect on organizational commitment both singly and systematically. The findings obtained open new horizons in discussions that defend the unification of human resources management practices in the banking industry in Eskisehir., Int Strateg Management & Managers Assoc

Besides its benefits for many organizations, entrepreneurship is regarded as an important phenomenon for many studies. As a result of these studies, it is argued that entrepreneurial personality factors are insufficient to have reliable and generalizable outcomes, thus attention is reverted to intentional processes. Also risk taking willingness is believed to be distinguishing factor for entrepreneurial features. In line with literature the purpose of this study is to measure the effect of willingness to take risk on entrepreneurial intentions and compare state and private university students. 207 state and 214 private university students are analyzed and results revealed some differences between two groups and partial effect of willingness to take risk on entrepreneurial intension (C) 2014 The Authors. Published by Elsevier Ltd.

This paper presents the results of a literature review for understanding the selection criteria of store location in the retail context. The review provides overall insight into prior studies that specifically emphasize on factors influencing store performance. Store performance has been evaluated by using various measures such as store sales, market share, retail patronage, store traffic, store profits and so forth in different studies. The intention of the review is to (1) classify the store location-selection criteria, and (2) provide researchers with a theoretical model on which future research on store performance may be oriented. (C) 2013 The Authors. Published by Elsevier Ltd.

In the Turkish banking sector, competition and the banks’ costs have become more important than ever due to the global financial crisis which began at 2008 and affected the world economic and financial systems. The banks, aim to increase their share in the credit card market which is one of the most profitable market in the sector, are cooperated with the other banks which have well-known credit card brand and wide POS network. This strategy is called as “coopetition”. The primary goal of the coopetition is to increase the market share in the sector. However, organizational learning in the credit card market is the other important advantage of coopetition. In this research, we explored the relationship between coopetition and organizational learning. For this purpose, two semi structured interviews were made with the manager of operation and information technology in the bank which has applied coopetition to increase its credit card market share in the Turkish banking sector since 2007. With these interviews, the effect of coopetition on organizational learning has been explored. On the other hand the importance of documentation and communication on organizational learning, the effect of coopetition on people, information system and organizational process of the bank were also explored in this study. As a result, organizational learning on credit card market in the Turkish banking sector is affected positively by the coopetition and knowledge transfer between competitor banks allow for the development of the banks’ ability.

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA, WOS: 000346088300047, Information technology (IT) has an increasing importance and development in business life. Importance of IT arises because the businesses have tendencies to reach their customers through mobile services lately (Shin and Kim, 2008). These developments require the companies to have developed systems in order to reach their goals. Developments in wireless communication technology with the support of internet increased the level of mobile commerce as an important tool for the companies. This study determines the dimensions of mobile service quality and their effect on customer satisfaction. In this study, we determine the dimensions of mobile service quality and their effect on satisfaction and intention to use. We also examine how compatibility of mobile devices, such as mobile phones, directly and indirectly influences satisfaction., Int Strateg Management & Managers Assoc

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA, WOS: 000346088300112, Today's business world is more complex and has uncertain conditions which influence the companies to create effective strategies for the dynamic market. Strategic management has now evolved to such a point that its primary value has evolved to help the organization to operate successfully in intensive competition environment that globalization process has been brought to (Hunger & Wheelen, 2011). Considering these complicated conditions and processes, performance measurement has become a popular concept in strategic management. In this study, a company operating in the seafood industry in Izmir was analyzed. As measurement indicators the data about \yorking hours, the amount of faulty products and the production capacity of \yorkers and etc. were taken for analysis. The study aims to investigate these indicators in detail and state the critical factors that influence the performance of this co mpany.Data were compared with each other and with average production rates in the sector. The results obtained from the study will be presented to the managers to improve their production process., Int Strateg Management & Managers Assoc

7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE WOS:000299617400035 Strategic marketing management is basically based on segmentation, targeting and positioning. To develop marketing strategies, professionals and academicians increasingly consider customer experiences in recent years. This paper is focused on the segmentation part of marketing strategies combining it with customer experiences. The main objective of this paper is to introduce social experiences beside other experiences to consumer segmentation according to their experiential appeals in order to reveal new consumer profiles. In this way, marketing strategies can be developed on new consumer segments, since previous studies have not considered sensory, affective, creative cognitive, physical and social experiences all together for segmentation. For this purpose, online environment is used because of its expanding social-aimed use. A descriptive research is conducted with 320 participants in Istanbul. The research findings on online brands indicate new customer segments in addition to the existing ones. These segments are named as "individual hedonists, highly socials, holistic consumers, action-oriented consumers, knowledge seekers, sense-directed consumers and social utilitarian consumers". (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference

7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE, WOS: 000299617400106, The aim of this study is to suggest the importance of core competences in the success of non-governmental organizations. Accordingly, an answer is searched regarding with which activities successful non- governmental organizations can sustain their lives, and whether the core competencies are influential in this success. Cagdas Drama Dernegi (Contemporary Drama Association), a non- governmental organization which has continued its activities by competing with profit organizations in the field of creative drama in Turkey for twenty years has been examined in depth with the sample case method. The examination has been conducted through interviews, archive scanning and participant observation. The works of the association have been observed on-site and by participating in the activities, the obtained data have been evaluated within the scope of the research. Its core competence, decision making groups of the society in the domain of education and arts, its other nongovernmental organizations, led by higher education institutions have come forth as establishing result-oriented relationships and relationship management. It is considered that the core competency of the organization, as differentiating competitive ability and competitive power, has provided a competitive edge over its competitors. Selection and/or peer-review under responsibility 7th International Strategic Management Conference

Online group buying, which is a system that provides daily discounts for various services and products, is a new form of marketing at the junction of promotion and pricing that had attracted the attention of both practitioners and academia. Getting started initially from the USA context in 2008, the system proved successful; and just in a short time, lots of clone group buying web sites has sprung and spread throughout the world. The main reason for that boom is that the method provides a win-win situation to the shareholders of the systems, the firms and the customers. The purpose of this paper is to analyze the online group buying system in Turkey, where the practice is quite new and needs a thorough understanding for future strategy building. The customers were considered as the population of the sample and in depth interview method was used to shed a light on their motivations, behavior, and perception of the online buying system. The results indicated that customers mostly based their decisions on price advantage and discount amount. However, novelty and extraordinary nature of the offer also counted. The customers, on the other hand, complained about the discriminatory and dishonest behaviour of the service providers. Implications for the campaign holder firms, the intermediaries, and for future research were drafted. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference

In this study, corporate entrepreneurship which is one of the most important factors of sustainable development process is investigated in the context of strategy process. Corporate entrepreneurship is related with the habits of the company about decision making processes. The decentralization of this process builds an organic structure which the workers can take initiative. This will spread the entrepreneurship process from business owners or leaders to the whole company. The effect of corporate entrepreneurship and different strategy processes on abstract and concrete performance is also examined in this study. The universe of this work is the industrial enterprises of Istanbul which are members of Istanbul Chamber of Industry. The type of the research is hypothetic research. Data collection method is survey. Sample selection method is coincidental.

Literature on trade show has been widening recently as with the acceleration of globalization trade shows are viewed not only as sales and promotion tools utilized by companies but also as a marketing strategy that integrates sales and promotion of company products and services, developing relationship building both with local and international customers and other stakeholders, increasing and sustaining the company image, benchmarking the company by analyzing the competition in the market, etc. Participation in international trade shows creates an excellent opportunity of entering new markets for firms and especially for SMEs which lead to the increase in their export thus easing the internationalization of their business. Within the context of this study, we aim to reveal empirical evidence of trade show performance measurement that is said to be effected by various firm activities conducted at pre-show, at-show and post-show stages of the trade show. As the method of data collection primary data collection was used with a development of a questionnaire which was conducted on a sample constituting of 124 firms 112 of which are SMEs at three international trade shows held in Istanbul, Turkey in 2013. Key findings are that sales-related and information-gathering performances are the most important for Turkish SMEs whereas at least one component from each stage of the trade show effect these performances. (C) 2014 The Authors. Published by Elsevier Ltd.

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA, WOS: 000346088300084, Values are the organization-specific features determining the way of thinking, behaviors and responses to the events. Corporate values are the criteria which determine the boundaries on actions and decisions. At the same time, corporate values represent the quality of products and services, company performance, organizational behavior and corporate identity. This study is about whether the managers use the concept of strategic value during the strategic management process. Therefore, websites of the universities related with Higher Education Council have been analyzed. The relationship between public universities and the private universities in terms of the corporate values has been taken into consideration. As a result of the analysis of the websites and through the method of content analysis, the study has been carried out by reaching to the fact that 39% of private universities and 79% of public universities have corporate values. (c) 2013 The Authors. Published by Elsevier Ltd., Int Strateg Management & Managers Assoc

This study investigates the relationships between family-business related characteristics, strategic planning and corporate entrepreneurship in family firms. The effects of four characteristics (willingness to change, generational involvement, perceived technological opportunities, competitive aggressiveness) one of which (competitive aggressiveness) that has not been considered before is examined. Findings suggest that all the factors, except for generational involvement have a positive effect on corporate entrepreneurship. Willingness to change is found to have the most important effect on corporate entrepreneurship. Also strategic planning found to have a positive effect on corporate entrepreneurship. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conference

Present study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E- commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.

The Internet currently plays an important role as a business medium. In recent years in Turkey, e-commerce uptake has accelerated rapidly. As the number of people who shop online continues to grow, so too does the need to understand why and how users choose to shop online rather than in traditional channels. This naturally leads to the increase in research being conducted around gaining a better understanding of how to facilitate the future of e-commerce. It can be said that two of the most important aspects of e-commerce are e-service quality and e-service recovery. The main purpose of this research was examining the effects of the dimensions of e-service quality and e-service recovery on customer e-loyalty. This study intends to understand the e-service quality and recovery of Internet companies from the consumer perspective, by identifying the main factors that are able to predict the e-loyalty of consumers. Furthermore, the study identifies the influence of the individual dimension of e-service quality and e-recovery on service loyalty. As a result of analysis, one of the sub dimensions of service quality efficiency and sub dimensions of e-service recovery contact are the most important factors affecting e-loyalty. Online retailers are provided with tactical strategies on how to immunize online shoppers' loyalty against switching behavior. (C) 2013 The Authors. Published by Elsevier Ltd.

11th International Strategic Management Conference -- JUL 23-25, 2015 -- Vienna, AUSTRIA WOS: 000380408600015 Growing rivalry has increased the tendency of firms to use messages to persuade consumers, more intensively. However, as the consumer is exposed to more messages every day, this has resulted in insensitivity on the part of customers towards commercial messages. Traditional marketing communication has failed to solve this problem. New models and strategies are needed. Under these conditions a new strategy, covert marketing has emerged. In this strategy, commercial messages are transmitted to consumers using unexpected times and styles so that they are not even aware of it. This may be a solution to the problem of communication with the consumer. The purpose of this study is to firstly explain the concept of covert marketing strategy and its techniques and secondly to suggest a communication model which can be used in this process. (C) 2015 The Authors. Published by Elsevier Ltd. Int Strateg Management & Managers Assoc

7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE, WOS: 000299617400025, Today, all economies are related with others due to the acceleration of globalization process. Huge financial movements in a globalized world can be the reasons for fluctuations in many countries especially the emerging countries [1]. The financial and economic crises have the potential to lead in a period of a global recession that may seriously destabilize all countries' process of economic growth and transformation. In particular, the crisis may put a brake on and also reverse efforts in developing countries [2]. In this study, "the effect of marketing expenditures on company performance during financial crises periods" has been the main question. Within this framework, a review of the literature and a statement of the research questions, followed by the methodology and the findings are evaluated. Assessment on the results and conclusions about the effect of marketing expenditures on company sales performance are presented. This paper has its originality for finding out the effects of marketing expenditures, R&D expenditures and macroeconomic data (growth, inflation and foreign currency) on company performance within specific periods i.e. 2001 and 2008 crises in Turkey.