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After restrictions on community activities caused by the COVID-19 pandemic were lifted, numerous businesses, including restaurants and cafes, have already resumed normal operations. Competition is also unavoidable. Thus, companies should motivate their managers to develop various operational strategies to increase customer satisfaction. This study aims to analyze the relationship between customer satisfaction and operational management activities, including layout, decoration, location, and cleanliness. In addition, it examines human resource management, food quality, and atmosphere as mediating variables. Data were obtained using an online questionnaire conducted between June and December 2021. A total of 1,068 clients of cafes and restaurants were selected as the participants using purposive random sampling. Data were evaluated using variance-based structural equation modeling. The results showed that operational management activities promote cafes and restaurants (p-value = 0.000). Furthermore, this study indicates the role of infrastructure elements, specifically human resource management, atmosphere, and food quality, as moderating variables on customer satisfaction (p-value = 0.000). Overall, the findings of this empirical study provide a theoretical contribution by emphasizing cafe and restaurant operational strategies that enhance customer satisfaction.

This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil processing companies in Balikpapan; 3) Transformational Leadership Style on Quality of Work Life of oil processing companies in Balikpapan; 4) Effect of Transactional Leadership Style on Quality of Work Life of oil processing companies in Balikpapan. This research is a quantitative descriptive study with a total sample of 80 respondent nurses' employees. Data collection techniques using questionnaires and purposive sampling methods. Data analysis techniques in this study used Simple Linear Regression. The results showed the Transformational Leadership Style affects the Employee Performance of oil processing companies in Balikpapan(H1); the Transactional Leadership Style affects the Performance of Employees of oil processing companies in Balikpapan(H2). From these results, it can be concluded that all indicators have a positive and significant effect.

The use of virtual private server technology is currently growing rapidly in companies to support companies developing applications that are implemented in the company. Lintasarta is a company that provides virtual private server products in Balikpapan which have 24-hour support and a team of internationally certified experts. Researchers are interested in analyzing the antecedents of purchasing decisions of virtual private server products in Balikpapan. The method used in this research is explanation by explaining the variables and objects examined through the collected data. Price, product quality, and technology acceptance models are the main focus discussed. This study took a sample of 30 companies in Balikpapan that use virtual private server products. The analysis technique used is Structural Equation Modeling (SEM) with partial Least Square (PLS) approach. The results showed that the price had a negative and not significant effect on purchase intentions. Product quality has a negative and not significant effect on purchase intention. Technology acceptance models have a positive and significant effect on purchase intentions. Price has a positive and not significant effect on purchasing decisions. Technology acceptance model has a negative and not significant effect on buying decisions. Intention to buy a positive and significant effect on product purchasing decisions. Keywords: Price, Product Quality, Technology Acceptance Model, Purchase Intentions and Purchasing Decisions

This study aims to determine the effect of confidence (trust) and Quality Information and Decision on Interest Buy Pebelian (Studies in Samarinda Shopee customers). Online shopping How to use the Internet through computers and mobile devices is increasingly popular smartphone can even be said to have become the trend of today. The population in this study is the customer who Shopee samarinda use application Shopee in transacting online, The samples in this study as many as 150 respondents. Methods Data collection is done by providing a list of questions or questionnaires to respondents that the study sample, where questionnaires were distributed through WhatApp application. This study uses data analysis tools is to test the validity and reliability test, then this research analysis method of partial least square (PLS). The tools used in processing the data using PLS Smart program Research results show that 1) Belief positive and significant impact on the buying interest of customers Shopee Samarinda, 2) trust has a positive effect but not significant to purchasing decisions of customers Shopee Samarinda, 3) Quality of information about positive and significant effect on the buying interest of customers Shopee Samarinda, 4) Quality of information about positive and significant effect to the purchasing decision of customers Shopee Samarinda, 5) buying interest and significant positive effect on customer purchasing decisions Shopee Samarinda