1. Level of integration among agritourism accommodation sector and travel agencies
- Author
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Tamara Gajić, Miloš Dragosavac, Milutin Mrksa, Branka Maksimovic, and Aleksandra Vujko
- Subjects
business.industry ,05 social sciences ,Local Development ,agritourism ,lcsh:S ,integration ,General Medicine ,010501 environmental sciences ,Discount points ,Livelihood ,01 natural sciences ,lcsh:Agriculture ,travel agencies ,0502 economics and business ,Marketing ,business ,Accommodation ,050212 sport, leisure & tourism ,0105 earth and related environmental sciences - Abstract
Many researchers consider agritourism as a major agent of local development, but there is still a lack of awareness about the importance of networking and integration among agritourism accommodation sector and travel agencies, and the economic benefits in terms of livelihood enhancement. This paper analyses selected agritourism accommodation facilities and travel agencies in which we indicate positive experiences: first, in term of guest satisfaction (guests of 23 accommodation facilities) and second, among employees in travel agencies. This paper actually analyses the level of integration implemented in agritourism, and makes the point that cooperation between travel agencies and agritourism facilities needed to be at a much higher level.
- Published
- 2017
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