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Purpose The purpose of this paper is to investigate issues relevant to service quality and propose a conceptual model addressing the convictions held by consumers in relation to the service quality of sport services as regards spectators and their influence on sport consumption. Design/methodology/approach A quantitative method was used for the purpose of this study and 1,643 questionnaires were gathered and analyzed. The current research intended to employ an integrated service quality model within the scope of sport spectating. The model included five fundamental factors and they were examined in association with the behavioral intentions that spectators have. By combining all these factors and aspects, it was attempted to shape consumers’ general perception regarding quality in service. The model of the research considers quality in service to be a hierarchical construct comprising many dimensions and it is observed that service quality can be classified into five factors, all of which can be defined by a variety of corresponding sub-factors. Findings The outcomes showed that four of the suggested factors regarding quality (i.e. game quality, augmented service quality, interaction quality and outcome quality) had an important as well as favorable influence on sport consumption. Research limitations/implications The empirical evidence for this research is derived from one specific professional sport event (European Basketball League) and spectators who took part were from Greece. Future research could use a wider sample of sport events and the participation of spectators from various countries is necessary before such findings are generalized. Originality/value The present research provides a contemporary analysis of factors influencing sport spectators anticipated quality and their influence on sport consumption.

All-inclusive hotels have been evolved as an attractive holiday choice for several travelers due to their ability to provide a relaxed holiday with predetermined costs and full amenities. Previous studies on that specific feature of hospitality firms have examined the motivations of travelers behind that choice, yet there is scarce evidence regarding the satisfaction of all-inclusive visitors and whether income and family size are significant determinants of their satisfaction. The study utilizes a large survey of “all-inclusive” visitors summing up to 1600 questionnaires for the exploration of the factors determining tourists’ satisfaction. This research adjoins the existent bibliography by exploring some additional determinants not examined by previous studies such as the size of the family and the income level of the travelers. Empirical evidence indicated that the factors of convenience and economy of resources were impacting customer satisfaction positively along with previous positive experience of visitors. Nevertheless, empirical evidence seem to differentiate when the impact of income and family size is taken into consideration. Specifically, the previous all-inclusive experience, convenience and economy of resources seem to be highly significant only for families with children while the same factors were insignificant for families without children. Finally, the same factors were highly and positively significant for low income visitors and start to become insignificant when examining the medium and high income groups. These evidence provide useful policy implications for hotel managers which offer all-inclusive packages, in order to improve their services and target adjust their tactic strategically based on customer characteristics.

The objective of this study is to investigate the growing importance of societal marketing, by identifying the key variables in the sport sponsorship relationship, and more specifically to examine the impact of sponsor image on one major behavioral outcome, fans' purchase intention. Furthermore, the role of sport activity involvement and team attachment was investigated, in enhancing sponsor's image between football fans. The findings supported that Sponsor Image has a significant effect on the purchase intention (R2 = 0,813, p < 0.001) regardless of the product fit. Sponsor image was weakly linked with sport involvement and team achievement.

The aim of the present research is to suggest a theoretical framework of sport marketing research with a focal point on sport participation in semi-marathon events. There are clear benefits of an active lifestyle and people are increasingly engaged in recreational sports activity and participation in recreational sports events. In this study the motivation for such participation is explored drawing on empirical evidence from a semi-marathon running event. Elements were obtained from a semi-marathon and a quantitative questionnaire was utilised for the data collection. The total number of questionnaires successfully gathered was 268, which were then analysed using SPSS. Results indicate that intention for recurring participation is positively related to perceived benefits in mental and physical health, attachment with running, socialising opportunities, attractiveness of the respective running event and the destination's elements of the semi-marathon event. Significant differences in the motivation between male and female runners were also identified.

Purpose: The object of this research is to investigate work motivating factors in the public sector in Greece, as well as to study demographic attributes, placing emphasis on age and gender as determinants of employee motives. Design/methodology/approach: To answer our research questions, a questionnaire was distributed at the beginning of 2015 to a public - sector organization in central Greece. A total of 318 anonymous survey responses were collected and analysed with SPSS. Findings: In the public organization under survey, the leading employee motives are an increase in salaries, opportunities for hierarchical advancement in the organization, as well as the development of personal skills. Moreover, motivational differences are noted among Baby Boomers, Generation X and Generation Y. Research limitations/implications: As the present study has been conducted on a single public organization, awareness should be raised as far as the generalizability of the results providing useful insights for further exploration. Originality/value: Limited research has been conducted in the Greek public sector comparing motives among generations.

The aim of this study is to present a theoretical framework of sport entrepreneurship research and to bridge the gap between sport participation and entrepreneurship. More specifically, the aim of this research is to investigate the factors influencing participation in high performance sport events. Furthermore, the present research explores the impact of gender on motivation of athletes as well as the impact of the various type of events. A quantitative method was used and questionnaires were gathered from three different races. A total of 616 questionnaires was achieved, which were then analysed using SPSS. Regression analysis showed that the intention to participate in future events is explained by the proposed variables; physical and mental health, attachment to the event, and sportscape factors. Moreover, the type of the event was found to have a moderating role.

The current study contributes to the understanding of quality practices adopted by Greek SMEs, under economic crisis conditions. In the context of the survey, a questionnaire was distributed to Greek ISO certified SMEs. Using as criterion the number of employees currently employed, different groups of SMEs were formed. From the email sent to SMEs all over Greece, a total of 180 companies responded (45% response rate). The quality criteria used for measuring TQM implementation level were the 'organisational performance assessment', the 'organisational culture', the quality processes and the quality tools and techniques. Conclusions support the belief that Greek SMEs continue their quality journey giving greater emphasis on cultural dimensions. The low rates recognised for quality tools and processes implemented support the perception that ISO certified SMEs reinforce TQM implementation but not in such a level as to contribute to a 'continuous improvement' process.