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The article discusses the status of store brand sauces and marinades in the U.S. as of 2010. Dollar and unit sales in the private label fish/seafood/cocktail sauce category increased by 17.1% and 14.9%, respectively, during a 52-week period ending June 12. The biggest growth in the sauce and marinades category is enjoyed by premium and super-premium items as consumers want a great meal at a cost lower than restaurant meals, according to Victoria Packing Corp. private label director Brad Denis. The importance of developing brand loyalty is tackled.

The article focuses on the efficiency of sauces and marinades when added to everyday meals such as pasta, meat, or seafoods. According to the article, sauces and marinades help build excitement within private label programs. It stresses that private label meat sauce, marinades, or glaze and private label seafood sauce subcategories depicted a sales gains of 15.5% and 13.5% respectively in May 2008. Moreover, private label spaghetti and Italian sauce had 11.7% sales increase in the same period.

The article reports on the increasing demand for seafood in the U.S. Seafood manufacturing companies have addressed the issue by improving harvesting techniques. Many fish and shrimp products are offered with seasonings, marinades and sauces. Several recipes using seafood as a main ingredient are presented.

The article evaluates the Contadina Deluxe Seafood Cocktail Sauce and the Sweet Sour Sauce with Pineapple from Del Monte Foodservice.