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This research aims to determine the influence of the NCT Dream Ambassador brand, e-WOM, Brand image on Purchase Interest. This research uses four variables, namely brand ambassador, e-WOM, and brand image as independent variables, and purchase intention as the dependent variable. The population in this research are K-pop fans who live in the Special Region of Yogyakarta who are familiar with Lemonilo instant noodle products, with a sample of 100 respondents. The sampling method uses purposive sampling with data collection using a questionnaire. The research results show that the Ambassador brand, e-WOM, and Brand Image together (simultaneously) have a significant effect on intention to buy Lemonilo instant noodle products, the Ambassador brand does not have a significant effect on the intention to buy Lemonilo instant noodle products, e-WOM has a significant effect on Lemonilo instant noodle products, and brand image have a significant effect on purchase intentions for Lemonilo instant noodle products.

Purpose – This study aims to investigate hitherto unresearched panic buyer (shopper) typologies among Indonesian consumers as a result of the COVID-19 outbreak. In this study, a panic buyer (shopper) is described as a customer who worries about their stock during a pandemic and decides to purchase things in bulk or in greater quantities at the start of the pandemic. Design/methodology/approach – To identify probable groupings of the items, an exploratory factor analysis is carried out using principal component analysis and varimax rotation. Then to identify consumer groups, a two-step cluster analysis was conducted. Lastly, an ANOVA test is run on the whole set of variables to identify differences between the detected clusters in order to validate the cluster solutions. Findings – Five components that served as the foundation for the typology emerged from exploratory factor analysis. Using behaviour and attitude factors including "consumption savers," "adapters reluctant," "preservers of social consciousness," "online shopping shifters," and "all-around adapters," five clusters were then defined. Research limitations/implications – This study contributes significantly to the body of knowledge on consumer behavior during health crises (Covid-19) by putting into context the frantic shoppers that we frequently observe during these situations. It's noteworthy that throughout the epidemic, no panic buyers (shoppers) voiced worry about health problems. Practical implications – This study provides essential practical information for marketing professionals. For instance, it may be necessary to consider research showing that panic buyers (shoppers) tend to be consumption savers during a pandemic when developing a price plan. Originality/value – Despite the fact that there have been many studies on panic behavior during COVID-19, most of them tend to concentrate on medical problems. There are now a few studies that examine several sorts of panic buyers (shoppers) based on their purchasing behaviors and attitudes. By categorizing various categories of panic buyers (shoppers) among 121 decision-makers in families, this study aims to close this literature gap.

Penelitian ini bertujuan untuk menguji pengaruh citra perusahaan dan relationship marketing terhadap kepercayaan dan loyalitas pelanggan pada business to business (B2B). Metode analisis data yang digunakan adalah structural equation modeling-partial least squares (SEM-PLS). Jumlah responden adalah 100 perusahaan. Teknik pengambilan sampel dalam penelitian ini dengan metode convinience sampling dimana pelanggan PT. Dian Cipta Perkasa adalah subjek dalam penelitian ini. Hasil penelitian menemukan bahwa citra perusahaan berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra perusahaan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Secara umum ditemukan relationship marketing masih menjadi variabel yang paling menentukan dalam mendapatkan loyalitas pelanggan.

This study aims to analyze the impact of workload and work stress on job satisfaction with the motivation of a solution to the intervention of the nurse team covid-19 Maluku Southeast. Data collection was carried out through the distribution of questionnaires to 33 nurses. As for the method used in this study, there are modeling research methods using partial analysis tools at least square. The findings of this study are: The workload is not proven to have a negative and significant effect on motivation, work stress is not proven to have a negative but significant impact on motivation, the workload is not proven to have a negative and significant impact on job satisfaction, the work stress is proven to have a negative but insignificant effect on job satisfaction, the motivation proven to have a positive and significant impact on job satisfaction, Workloads have not proved to affect work satisfaction through motivation, work stress has proved to affect work satisfaction through motivation. The author suggests that research on job satisfaction can use variables other than workload, job stress, and motivation to reveal other contributions outside of these variables.

The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium businesses in Indonesia is increasing. Results revealed that customer bonding capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated marketing communication and adequate market information have a significant positive effect on customer bonding capability and marketing performance. Managerial implication: salespeople can develop networks that provide mutual benefits, developing closer family ties, developing continual cooperation with customers and sharing experiences with customers who can improve salesperson’s performance. There is no dynamic interaction between researchers and respondents because this research design is cross-sectional. To generate dynamic interactions, longitudinal research data were needed to add deeper insights to sales. Research on customer bonding capability needs to be done because there is still much that is not understood. This customer bonding capability is the development of relationship marketing theory. Thus an empirical research model is needed to develop customer bonding capability.

Writing paper is conducted to reveal the development of the marketing concept, implementation and implications. The explanation begins with a description of the scope of marketing, a second discussion about the marketing concept and its development, followed by a discussion of the implementation of the marketing concept and concludes with managerial implications. The development of the original understanding of marketing is more focused issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities can be carried out by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. This process continues so that raises more and more marketing phenomenon. Phenomena are analyzed and presented by marketing experts, is then used as a reference in understanding the implementation of the marketing concept between the years 1960-1980’s. Changes have occurred with the theory of alternative marketing concept proposed by Fullerton (1988) and Houston (1986). In terms of the marketing concept, which originally seated over the company as the first and last of a series of business activities, changed completely to the consumer as the beginning and end of the company’s activities. The development of the role of marketing revealed by Webster (1992) provides the latest alternative marketing concept that acts as an organizational network. Logical consequence all company activities should be directed to the consumer, given the conditions of competition has increased, but in doing its work, the company should be prosecuted execute better than its competitors in order eventually to provide customer satisfaction and this is the purpose of the company.

Often found, that not all companies or businesses offering a product that they sell to realize the importance of a service to consumers. This could happen due to the many aspects of customer satisfaction, or products sold is a superior product or a great demand by consumers, so companies do not have anxiety or fear of abandonment by consumers. This paper attempts to reveal how management science has contributed to the marketing management in this system of CRM (Customer Relationship Management), which can be used by businesses to determine how these measures or ways to serve consumers, so that consumers feel satisfied, even become loyal customers and this will positively impact the company’s survival. CRM (Customer Relationship Management) which is a customer relationship management company is required to conduct a business or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but even further customers can continue to purchase products and or services that companies offer, so that with the implementation of CRM, the company can serve customers well and maintain customer loyalty. With the CRM is an evidence that the effect of the development of management science now filed under social sciences is very strong, which was initially characterized by the approach of a strong math and engineering. Until now, the influence of the more powerful approach, although the contribution of other social sciences also increasing. The condition makes multisources management as a hybrid science becomes stronger and attracts many people to learn and even more so of great benefit. The tendency of the environment to be hyper-competitive economy, the role of science greater getting out of a variety of problems or crises.