1. An Analysis of the Out-of-Market Gap for DVDs in the U.S
- Author
-
Randy A. Nelson, Clifford E. Reid, and Owen Gilmore
- Subjects
Organizational Behavior and Human Resource Management ,Economics and Econometrics ,Movie theater ,business.industry ,Management of Technology and Innovation ,Strategy and Management ,Probit ,Advertising ,Sample (statistics) ,Marketing ,Film industry ,business ,Hazard - Abstract
We examine the out-of-market gap – the time between the end of a film’s theatrical run and its release on DVD – for a sample of U.S. films during 1988-2005. The average gap declined from 58.14 days in 1998 to 27.93 days in 2005; by 2005, 39% of the films were released on DVD prior to leaving the theaters. Probit and hazard models are estimated to explore the factors that influence a distributor’s decision to release a film on DVD before it exits the theaters, and the timing of the release for films that appear on DVD after they leave the theaters.
- Published
- 2007
- Full Text
- View/download PDF