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2. Word-of-mouth marketing works; here's how

3. It's how you manage the course as well as how you play the game

4. To the listener belongs the customer

5. Keep your word and keep your business

6. Using its strengths, small business can compete with giants

7. A column for the non-profits and community groups

8. Assorted resolutions for business people in the new year

9. Every business is a small business

10. If the benefits are mutual, we both benefit

11. Progress and technology not necessarily consistent

12. A total sale means total engagement of staff and customer

13. It ain't what you say, it's the way that you do it

14. Nine challenges to greatness: Good enough isn't enough!

15. Company policy and practice start at the top

16. How to Fight 'Killer Category' Stores

17. The Power of Strategic Commitment : Achieving Extraordinary Results Through Total Alignment and Engagement

18. Some lessons for business from Uncle Sam. (Commentary)

19. Weiss's world, observed, perceived and evaluated. (Commentary)

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