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1. Using of Marketing Tools in Chosen Retail Subject

Author

DOUŠOVÁ, Lucie

Subjects
marketingové nástroje, marketing, maloobchod, marketing research, marketing tools, retail subject, marketingový výzkum
Abstract

The topic of my bachelor thesis is: The size of exploitation of marketing tools at chosen retail business. As well as an exploration of facts, a practical part can also be found there and it consists of two sections. It is composed of a quantitative and qualitative market research. In the quantitative research forty-four retail businesses in West Bohemia were analyzed. A qualitative marketing research refers to a chosen retail subject.

Published
2008

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