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The aim of the study is to present an analysis of the lexical and grammatical means of expression of dominant assessment in the speech behavior of the Russian-speaking and English-speaking virtual language personality in blogs, depending on belonging to a particular gender. The research material is a card index of more than 200 posts of beauty bloggers on the social network in 2021. There were used 15 accounts of the Russian-speaking and 15 accounts of the English-speaking addressers. All blogger’s virtual language personalities position themselves on the Internet as men, transgender people (mtf – male-to-female) and women. In total more than 3,800 small syntactic groups have been analyzed. The following research methods were used in the work: the lexico-semantic, lexico-grammatical, and stylistic analyses, method of objective pragmalinguistic analysis combining modified content analysis and the comparison method. When studying the differences in the media speeches among the English- and Russian-speaking virtual communicative personalities, several lexical differences in the speeches of the women, men and transgender people were identified. Thus, among the Russian-speaking bloggers the highest percentage of negative attitudes and in general the brightest emotional coloring of lexis and grammar constructions was observed in the men’s media speech despite the widespread stereotype about the greater emotional intensity of women’s media speech. The women in their media speech tend to prevail in the formation of positive assessment. For the transgender people in blogs, all three indicators of the formation of assessment using lexical and grammatical means occupy a middle position between the media speech of the women and the men, which indicates the presence of female and male traits in the media speech of the transgender people. For the English-speaking virtual communicative personalities in the media speeches of the women and the men, all three indicators are approximately equal, while for the transgender people the index of the formation of a negative attitude using lexical and grammatical means is twice exceeded, and the indicator of the formation of a positive attitude through vocabulary is twice reduced. In general, the media speech of the English-speaking transgender people in blogs is characterized by a more open and more emotionally colored lexical and grammatical constructions in media speech. The transgender bloggers share all the events from their lives, regardless of whether they are positive or negative, which indicates maximum self-presentation and maximum attention of Internet users to their language personality and lifestyle among Internet users. It seems promising to consider the linguopragmatic aspect of gender self-presentation of virtual language personalities in blogs, to identify the main tactics of their self-presentation in media space.

The study discusses the application of adaptive strategies in the process of cultural integration under the conditions of multilingualism, taking into account the dynamics of aggregation of foreign cultural elements in the linguistic consciousness of foreigners. The study was carried out in an interdisciplinary plane, integrating the developments of psycholinguistics, communication theory, linguoculturology and sociolinguistics. The work is based on the basic methods of conducting a free associative experiment, lexico-semantic analysis of the received reactions, contextual analysis and interpretation of verbal associations, interlingual comparison techniques, conceptual modeling techniques and linguistic and cultural commentary. The relevance of the research is due to the importance of the interactive interaction of languages and cultures that form the civilizational communicative space. The novelty of the undertaken research is related to the identification of the role of the multilingual cultural landscape as a translator of ethnic and national values by scanning the slices of the introduction of foreign cultural language segments into the linguistic consciousness of foreign students. The article is aimed at monitoring the multilingual diversity and the strategic repertoire of learning new foreign languages in the multicultural environment of the host country based on the data obtained as a result of a free associative experiment using the «adaptation in the country and region of education» stimulus. The results of the study indicate that the reactions to a complex stimulus obtained in a phased experiment made it possible to identify a core universal for the phased dynamics of adaptation in the structure of the field model of the associative layer of the concept and describe the content of cognitive features formed by the reactions. The analysis of verbal representations demonstrated the motivation for the use of communicative response strategies by foreigners and the specifics of embedding in a foreign cultural environment.

The article is devoted to reflexives in the lexico-grammatical system of the language and artistic discourse in the linguocultural contrastive aspect. The problem of establishing the lexico-grammatical nature of reflexives remains relevant in modern linguistics, since the language system in different linguistic cultures lives according to its linguistic laws. The novelty of the study lies in determining the fact that the level status of reflexives is various in different languages. It has been established that the lexical and grammatical categories of reflexive pronouns are contradictory and unstable, presented not only in different languages, but also in grammatical studies of different authors within the same language. In some studies, the reflexive forms a category consisting of one unit, in others – several units and in some studies, they are considered as personal pronouns. In some languages, the reflexive of verbs is described along with active and passive forms as a grammeme of the grammatical category of voice, in others they have a double-level status. As a result of structural, lexico-grammatical analysis, comparative analysis, interpretative analysis of the actual material (artistic discourse), subject-predicate-object relations in verbs defined as reflexive were revealed. The perspective is the consideration of the discursive nature of reflexives in various types of discourse in different linguistic cultures.

This article analyses linguistic, cultural, and cognitive aspects of the image “businesswoman” in the French language. The target of this article is to study the features of the concept “business woman” in French media discourse and the representation of this concept in French linguistic culture. The linguistic units that verbalize the concept “businesswoman” in French media discourse are described. The representative and axiological characteristics of the concept of businesswoman in the French language are defined. The article presents a multi-faceted analysis of the concept “businesswoman”. The main modes of verbal exteriorization of the concept “businesswoman” with the help of the French language means are studied. The most important cognitive stereotypes are identified. These cognitive stereotypes serve as the reproduction base for the analyzed concept in the French language. It has been proved that the structures of the verbal exteriorization of the concept reflect the main model of a businesswoman in French cultural linguistics.

The article is devoted to the study of the effectiveness of organizing independent work in a foreign language lesson in high school using the example of home reading in a remote format in a situation of forced isolation. The situation with the coronavirus pandemic and forced isolation requires a rethinking of the process of teaching foreign languages, the adaptation of traditional methods and the development of new methods for remote work. The article discusses the importance of students' independent activities in the process of teaching a foreign language. The peculiarities of formation of communicative competence in the process of learning a foreign language are revealed. It describes the process of organizing home reading in English lessons, and analyzes the practical formation of communicative competence in the process of independent work in English lessons on home reading in a remote format. The specifics of the organization of home reading in the English language lesson at the level of basic general education based on the English Language educational and methodological complexes (EMC) (6th grade) and the tutorial Home reading is established. The theoretical significance of the study results is to replenish the idea of the effectiveness of the process of organizing home reading and the formation of communicative competence among secondary school students on the materials of home reading lessons in conditions of forced isolation. The practical value of the work lies in the analysis of a universal teaching manual for the formation of communicative competence in a remote format as part of independent work in English lessons for secondary school students in the aspect of home reading on the material of short stories.

The article is devoted to the current problem of modern linguodidactics, Russian language studies and linguoculturology - linguocultural concepts e-teaching in intercultural context on the material of the Russian language. The article deals with using information and communication technologies in teaching Russian as a foreign language in linguoculturological aspect. Methods of online learning Russian as a foreign language to Chinese students are offered. This study is based on methods of analytical description, systematization, generalization, comparative analysis, linguoconceptual and linguoaxiological analysis, e-learning. As the material of a research, Chinese and Russian aphoristic funds are used (more than 100 aphoristic statements containing lexemes friend , friendship , to be on friendly terms ). The article presents electronic educational teaching materials, which take into account students' specific communication competences formed in the process of studying Russian linguistic and cultural concepts in an intercultural context. Within the framework of a series of webinars (online seminars), the stages of axiological analysis of the concept friendship , verbalized in Chinese and Russian aphorisms, are revealed in the process of e-learning linguocultural concepts in an intercultural context by Chinese students studying Russian as a foreign language. The scientific novelty of the article lies in the fact that for the first time the article offers exercises for online teaching Russian as a foreign language with linguocultural concepts analysis in an intercultural context on the material of Chinese and Russian aphorisms. The article contributes to the development of linguoconceptology, linguoculturology, linguoaxiology, Russian language studies, methods of teaching Russian as a foreign language, e-learning in an intercultural context, and intercultural communication. The materials of the study can be used at classes on Russian as a foreign language, linguodidactics, intercultural communication, and translation theory and practice. The materials of the study could form the basis of an electronic textbook for teaching linguistic and cultural concepts in an intercultural context in the course of Russian as a foreign language.

The cultivation of political fears of the state and radical change of attitudes in the minds of people is possible in certain socio-political and economic conditions and massive propaganda in the mass media. The concept of political fear is insufficiently studied in psycholinguistics. This article is dedicated to exploring the political fears of the state in the modern American mass media. This research uses hypothetical-deductive and inductive methods, methods of definitional, interpretative and subjective analysis, and content analysis. It is found that in the modern American mass media, political fear of the state is revealed in fear of war and competition. To verbalize the horror of war and struggle, politicians in power use various tactics of agonal function as the main means of impact on opponents.