Search

In response to bankruptcy of several small and medium enterprises(SMEs) in Mazandaran province, this research is conducted to identify the internal key factors that affect the performance of this enterprises. Based on our rigorous literature review in the field of SMEs, a conceptual model with eleven dimensions was developed. According to the model, a questionnaire with 108 questions was designed and distributed between the managing directors of 209 SMEs of Mazandaran province. The gathered data were encoded and afterwards analyzed using SPSS, Excel, and Lisrel software. The results of the Kolmogorov-Smirnov test confirmed that the selection of the members were randomly performed.., The reliability of research tools was approved by Cronbach Alpha experiment with a stability coefficient of 0.94. Friedman test has been performed to determine the priorityof all of the questions. T- test did show use measure all of the earned 11 factors subject literature in the small and medium enterprise Mazandaran county. And finally influencing of the Dimension of the research were confirm by the structural equation modeling with Root Mean Square Error of Approximation(RMSEA). The results show that the organizational strategy with 0.10 has the must has the highest impact on the performance of the SMEs.