Search

Your search keyword '"Klein, Gerald D."' showing total 2 results
Start Over Author "Klein, Gerald D." Topic law
2 results on '"Klein, Gerald D."'

1. Call from peerless bank: a case consideration of telemarketing and ethics.(Instructor's Note)

Author

Klein, Gerald D. and Newman, Cynthia M.

Subjects
Direct marketing -- Ethical aspects, Direct marketing -- Case studies, Telemarketing -- Ethical aspects, Telemarketing -- Case studies, Law
Abstract

CASE DESCRIPTION The primary subject matter of this case concerns marketing ethics and strategy. Secondary issues examined include the evaluation and selection of direct marketing tactics. The key words for [...]

Published
2006

2. Call from peerless bank: a case consideration of telemarketing and ethics

Author

Klein, Gerald D. and Newman, Cynthia M.

Subjects
Banking industry -- Evaluation, Direct marketing -- Evaluation, Direct marketing -- Ethical aspects, Telemarketing -- Evaluation, Telemarketing -- Ethical aspects, Consumer protection -- Evaluation, Credit cards -- Usage, Credit cards -- Evaluation, Acquisitions and mergers -- Evaluation, Banking industry, Law
Abstract

CASE DESCRIPTION The primary subject matter of this case concerns marketing ethics and strategy. Secondary issues examined include the evaluation and selection of direct marketing tactics. The key words for [...]

Published
2006

Catalog

Books, media, physical & digital resources
See catalog results