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Using domestic tourism data (1999–2014) and inbound tourism data (1999–2016), this research applies linear and nonlinear models to investigate the impact of World Heritage Sites (WHS) on inbound and domestic tourism expansion (TE) in terms of tourist arrivals and tourism receipts and then tests whether or not the impact of WHS on TE is instant. The results show a notable influence of WHS on tourist arrivals and tourism receipts and identify several differences between the impacts of WHS on inbound and on domestic TE. Moreover, the relationship between WHS and TE exhibits an inverted U-shaped curve. The optimal number of WHS for TE is four, and there is a significant instantaneous effect of WHS on domestic TE. Differently, the impact of WHS on inbound tourism shows a 1-year lag. Lastly, we perform dynamic regressions as a robustness check and discussion and implications are provided. [ABSTRACT FROM AUTHOR]

Whether World Heritage sites (WHS) drive tourism demand is an ongoing debate. This study analyzes tourist arrival data at a provincial level in China from 1999 to 2014, and employs linear and nonlinear models to reexamine the relationship between tourism demand and the numbers of WHS. The results show that there is a significantly positive linear effect of WHS on both international and domestic tourist arrivals, and international tourism demand benefits more from WHS than domestic tourism. In addition, the effect of WHS on tourism exhibits an inverse U-shaped pattern where an optimal number of WHS exists. Finally, tourism specialization levels positively moderate the effect of WHS on tourism demand, and the relationship between WHS and tourism is not always positive. [ABSTRACT FROM AUTHOR]