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The research objective includes detailing of the essence and structural changes of the digital economy (DE) at the national level; an explanation of the features of digital innovations; the role substantiation of diffusion of innovations (DI) as a key driver for DE development. The research methodology is based on: structural, institutional, historical, comparative, functional analysis, formalization method. The need to achieve all-encompassing digitalization nature and the systematic use of digital technologies, as well as the transition to digital models of organization through the diffusion of technologies, is taken into account. The research results are the detailing of the essence and structural features of DE. DE is considered as a new type of economy, characterized by the widespread adoption of digital technologies, cyber-physical systems, intelligent solutions, network technologies. The DE nature is revealed from the position of several approaches: technological; structural; component-resource; functional. The DE features (network nature, a new type of entrepreneurship, a new class of specialists, new institutions, etc.) are highlighted, as well as the negative consequences of the transition to such an economy; overcoming of these negative consequences requires smart policy with a focus on productivity growth, structural changes and growth incentives. The DE structure, including parts of the Internet economy (e-Commerce, e-Health, e-Education, e-Banking, etc.) and new forms of providing various services, is characterized. The IT sector growth is indicated as the DE “core”, where new jobs, infrastructure, cost are created, and the technology business is developed. The structural proportions of DE are largely determined by technological trends (on-demand economy, sharing economy, Internet of Things, etc.). Digital platforms as new intermediary mechanisms, as well as the Big Data market, are one of the key structural components of DE. The subject and features of digital innovations are highlighted. On this basis, the DI role in the DE development is substantiated, taking into account the provision of all-encompassing digitalization nature, stimulation of innovations, ensuring the benefits and economic growth, as well as the creation of economies of scale, chain and cumulative effects. Practical recommendations on the intensification of DI processes in the context of DE building include: targeted government support that concerns the IT and other sectors; establishment of technology transfer and commercialization centers, technology platforms and technology leadership programs; quality improvement of education and training; infrastructure role expanding of universities; development of research, innovation, entrepreneurial networks, professional communities, industry associations. In this context, it is necessary to strengthen support for small and medium-sized innovative businesses that should become a provider of new technologies. It is advisable to create portals for oriented R&D and adoption of technologies; knowledge management platforms during technology transfer process; industry knowledge bases; portals for experts work activity management for project evaluation. Value/originality. The article details the essence and reveals the structural features of DE, describes the specifics of digital innovations, as well as presents DI as a key driver for the development of such an economy.

The article presents the results of research on the status and perspectives of introduction of digital innovations in the tourism and hospitality market of Kharkov region in the context of four analysis axes: innovation of corporate website, e-commerce, information-communication technologies in business management and customer relationship management. The publication is aimed at analyzing the current status of using digital innovations by enterprises in the tourism and hospitality sector of Kharkiv region, as well as defining the most promising digital technologies for the further development of this sector. The subject of the study are managerial and organizational-economic relations arising in the process of development of the regional tourism and hospitality market in the conditions of digitalization. The analysis of the regional market related to digital innovations in the tourism and hospitality sector, was carried out with the use of quantitative data provided by the regional Department of Statistics, along with the information obtained as a result of a questionnaire survey of 116 enterprises of the sector. Using of fuzzy measures and the Choquet integral, the article identifies the factors of innovation that most influence the competitiveness of business in the sphere of tourism and hospitality, as well as the extent of their interaction. It is grounded that digitalization is an important instrument to increase the innovativeness of the business in the tourism and hospitality sector. Among the types of digital technologies that have the greatest impact on the process of business efficiency improvement, the innovations related to the improvement of corporate site and e-commerce, in particular the introduction of fintech and the use of artificial intelligence, are determined. The results of this research can be used by both regional and local authorities, management of enterprises of the regional tourism and hospitality market in determining the target priorities, forming and implementing the strategy of digital transformation, development of regional programs to promote the development of internal tourism.

The lodging industry increasingly relies on digital technology and innovations in various operations in order to develop a competitive strategy and improve their operational activities during the pandemic. Nowadays, digital transformation is a key element for business sustainability. This paper presents an industry case study involving four hotels or lodging companies operating in Chile which have successfully incorporated technology and new communication channels with their clients, carrying out a digital transformation that is key to the competitiveness and survival of their businesses. The results show that the impact of digitalization on sales and visibility of companies in the sector is huge, second, the effects of digital innovation on the management of key processes, both in the back office and in the front office, is very important, third, the incorporation of technology as a standard factor in order to be competitive in the industry is a key element, finally, the problems or obstacles that lodging companies must face in the process of implementing new information technologies. Without digital innovation, this sector would not have been able to survive in times of pandemic.

Mobile phones and the internet have significantly affected practically all sectors of the economy, and agriculture is no exception. Building on a recent World Bank flagship report, this paper introduces a concise framework for describing the main benefits from new information and communications technologies. They promote greater inclusion in the broader economy, raise efficiency by complementing other production factors, and foster innovation by dramatically reducing transaction costs. The paper reviews the recent literature on corresponding technology impacts in the rural sector in developing countries. Digital technologies overcome information problems that hinder market access for many small-scale farmers, increase knowledge through new ways of providing extension services, and they provide novel ways for improving agricultural supply chain management. Although there are many promising examples of positive impacts on rural livelihoods--or "digital dividends"--often these have not scaled up to the extent expected. The main reason is that technology can only address some, but not all, of the barriers faced by farmers in the poorer countries.