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The purpose of this paper is to enhance the understanding of both the economic and social dimensions belonging to Romania's metallurgical industry and how they contribute to generating business value. The approach of this subject became of utmost necessity in turbulent times such as the one Romania is facing nowadays. [ABSTRACT FROM AUTHOR]

In this article we address issues related to cross sector social partnerships as a form of a complex corporate social responsibility policy of companies developed with the purpose of creating social value and economic value. We also highlight the implications of corporate social responsibilities and partnerships and their effects over the entities implicated to follow the same avenue to reach different objectives. Nowadays, more and more not for profit organizations are increasingly thinking their strategy, resources and competencies in business terms which make the partnership with public sector for social purposes easier. Collaborations/ partnerships could be considered an important stimulus for successful corporate social responsibility strategies, and it can enhance significantly innovation and organizational effectiveness. Due to this research, there will be exemplified through a case study how a business can collaborate efficiently with a not for profit organization, by addressing issues that complements the subject studied, identifying ultimately how social involvement of these corporations can provide longterm and sustainable social value. [ABSTRACT FROM AUTHOR]

Although several years ago people rejected the idea of corporate responsibility, today CSR is a concept directly related to sustainable development, competitive companies, to modern firms. But unfortunately, in Romania companies still have several years to catch the European modern enterprises from the member states. The aim of this article is to emphasize the fact that the majority of the firms from Alba Iulia still do not know what CSR concept mean. In order to demonstrate that we applied a CSR questionnaire on 111 firms from Alba Iulia and analyzed their answers. [ABSTRACT FROM AUTHOR]