1. A Social Responsiveness Approach to Stakeholder Management: Lessons from the Canadian Banking Sector.
- Author
-
Fuller, Mark
- Subjects
- *
BUSINESS planning , *SOCIETAL reaction , *BANKING industry , *STOCKHOLDERS , *SOCIAL responsibility of business , *BUSINESS ethics , *CORPORATE culture , *INDUSTRIES & society , *ISSUES management (Public relations) - Abstract
This paper explores the relationship between business objectives and social responsiveness toward stakeholders in terms of stakeholder management activity. It employs an empirical grounded study of the Canadian banking sector that involved semi-structured interviews combined with archival documents analysis. Findings suggest managers in mature industries with business growth-oriented objectives and a proactive responsiveness toward stakeholders are likely to engage in stakeholder management activities commonly associated with corporate social responsibility. Implications for managers include the need for multi-dimensional strategic planning. Implications for researchers suggest a need to re-conceptualize management studies to nurture interdisciplinary research on business strategy. [ABSTRACT FROM AUTHOR]
- Published
- 2010