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This article offers updates on several activities and programs of the American Marketing Association (AMA). As of January 1991, AMA has a total of 4,895 members who have ranked business marketing as their primary area of interest. In the periodical "Marketing News," business-to-business marketing coverage is being increased.

The author calls for increased emphasis on industrial marketing education in business schools in the U.S. He asserts that industrial marketing curricula need to become more job-oriented and practical. He suggests that marketing professors should do more consulting work so that they are able to speak with authority about real life examples of the subjects they teach. He expresses concern over inadequate courses in sales and sales management as it is the foundation of industrial marketing.

Reports on the approval for the publication of an industrial marketing bibliography by the Industrial Marketing and Publications Divisions of the American Marketing Association. Purpose for the development of a marketing bibliography; Changes incorporated to the bibliography; Periodicals that are scheduled for review in the publication project.

Outlines the activities planned by the Industrial Marketing Division of the American Marketing Association (AMA) for 1975 to 1976. Topics to be covered by a series of marketing workshops to be conducted by the division in February 1976; Plan to include industrial marketing papers in the program for the 1976 Marketing Educators' Conference of the AMA in Memphis, Tennessee; Information on a bibliography and readings project planned by Jack Pingry.

The article focuses on business marketing in the American Marketing Association (AMA). It says that such practice is an area of interest of more than 26,000 professional members of the group. In order to meet their needs, the Business Marketing Division provides services and activities that suit them including a major annual conference and a business marketing symposium to be held at Arizona State University in Tempe.