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A novel consumer relevant skin index, namely ideal complexion score (ICS), was developed via modelling and a multitude of skin features including skin tone and colour homogeneity, hyperpigmentation patterns, skin surface topography/textures and skin optical properties were shown to have direct effect on it. Keywords: claim substantiation; computer modelling; image analysis; panel perception; skin ideal complexion; statistics EN claim substantiation computer modelling image analysis panel perception skin ideal complexion statistics 636 649 14 11/10/22 20221201 NES 221201 This study established a mathematical representation of consumer perception towards facial skin ideal complexion based on measurable clinical imaging cues for multiple ethnicities including Indian, Chinese, Caucasian and Latino. Matsubara et al later on evaluated human perception of facial skin radiance by successfully developing a regression model in terms of skin surface and subsurface reflection property, but the effect of skin colour components was not included in skin radiance model [22]. Ona Cula et al attempted to correlate objective skin properties such as melanin and haemoglobin content with perceived skin colour, but the study was limited to skin colour that is only a subset of perceived skin complexion [40]. [Extracted from the article]

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