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Motivation is dynamically related not only to the content of cognition but to the process of cognition as well has recently elicited the theoretical and experimental interest of many psychologists. A memory change may be said to take place, which favors better configuration, or conventionalizing, of the complicated individual differentials, for example, nose and color of skin. Thus the minority group member fits his group, and his individual characteristics have been forgotten while the group's characteristics have become pregnant in retention. Considering the nature of ethnocentrism and the general hypothesis that emotional and cognitive processes are associated with memorial changes, it would probably be more meaningful psycho logically to place all the data under the one heading of assimilation. Nevertheless these arbitrary separations are convenient for purposes of treating the data so long as their conceptual boundaries are not maintained too rigidly in the discussion of results.