1. Beef meat preferences of consumers from Northwest Italy: Analysis of choice attributes
- Author
-
Valentina Maria Merlino, V. Girgenti, A. Dal Vecchio, Stefano Massaglia, and Danielle Borra
- Subjects
0301 basic medicine ,Adult ,Male ,Meat ,Sample (statistics) ,Price ,Animal Welfare ,Choice factors ,Choice Behavior ,Diet Surveys ,Agricultural economics ,03 medical and health sciences ,Food Preferences ,Species Specificity ,Food Labeling ,Animal welfare ,Food Quality ,Animals ,Cluster Analysis ,Humans ,Consumption (economics) ,Best worst analysis ,030109 nutrition & dietetics ,0402 animal and dairy science ,04 agricultural and veterinary sciences ,Feeding Behavior ,Consumer ,Consumer Behavior ,Middle Aged ,040201 dairy & animal science ,Purchasing ,Italy ,Beef meat ,Cattle ,Female ,Food, Organic ,Business ,Food Science - Abstract
In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Northwest Italy. A choice experiment (Best-Worst scaling methodology) was used to identify consumer preferences and five clusters of purchaser. The responses were also analyzed on the basis of two variables, the frequency of meat consumption and the place of purchase. Piedmontese consumers considered "price" as the most important factor in meat purchasing, but "animal welfare" considerations played some part too.
- Published
- 2016