1. 考虑需求信息和电子口碑的酒店合作伙伴选择方法.
- Author
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尤天慧, 张茜婷, 曹兵兵, and 袁媛
- Subjects
- *
HOTELS - Abstract
Considering that travel agencies will pay attention to the demand information and electronic word-of-mouth(e-WOM)development trend of each alternative hotel when choosing partners, a method for hotel partner selection is proposed based on both information. First, the directed and weighted graph is constructed, in which the weight of the node is determined based on the demand information. Further, a time weight correction coefficient that considers the horizontal and vertical development trends of the alternatives’ e-WOM information is proposed to calculate the weight of each stage, and the TOWGA operator is used to calculate the attribute performance of each alternative hotel. By comparing the e-WOM attribute performance, the directed edge and its weight are determined. Then, the algorithm for calculating the ranking value of the alternative hotels is given based on PageRank. Finally, an example is used to verify the feasibility and effectiveness of the proposed method. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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