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The article is devoted to the critical review of representation of visual women’s images in Ukrainian printed posters of the period of the 1940-1980s, when a woman’s social role in the Soviet society was conditioned by specific ideological requirements. Ukrainian printed posters distinctively and immediately created a legitimate example of a perfect “socially beneficial” Soviet woman. Although in different social political moments of the country’s history meaningful accents shifted toward current events. Thus, during the World War II in the compositional space center there were placed three women’s figures representing the wide-scale heroism of female workers, female combats and female peasants. On Ukrainian posters of the 1970s women were depicted joyful and happy, which had an ideological implicative denoting a visual demonstration of Soviet people life improvement. Still women always had secondary positions in the compositions also depicting men, which secured a non-priority role for women in the Soviet social hierarchy.

The article concentrates on the research of Ukrainian printed posters of the second half of the 1960s - early 1980s from the collection of the 20th century Ukrainian cinema posters at Fine Arts Department of V. Vernadsky National Library of Ukraine. The author considers a poster as an ideological weapon, able to create within a totalitarian system a "parallel reality" required for the formation of mass political consciousness and the distraction of society from real social problems. The article brings examples of new visual embodiments of well-known poster mottos. Besides that, the author sketches main tendencies in the development of topics and artistic peculiarities of the Ukrainian printed posters of Brezhnev times. In particular, emphasized is one of the main features of printed posters, which is the use of visual artistic clichйs, exaggerated monumentality and generalization, relevant to the propagandistic tendencies of those times, namely creation of convenient ideological stereotypes which would conduce demolishing of individuality